PLG of UPI - Viral Growth of UPI in India and the World
Rishikesh Ranjan ??
A Marketing Engineer, Hacking Product-Led Growth at Streamalive.com | Oh, and I Post Memes Too.
If you're building a tech startup, you need to understand the growth of UPI in India (more so, if you are in FinTech).
It has completely revolutionized the way people make payments, leading to India surpassing other major economies in the sheer volume of digital transactions.
The impact of UPI is so significant that it's now being considered as a model for transforming payments globally.
Google even recently suggested to the US Federal Reserve that they consider a UPI-like system for America.
Let's break down what UPI is, why it's taken off so dramatically, and the lessons it holds for you, the startup founders.
What is UPI? Effortless Payments
UPI is the bridge between your bank account and your phone. It lets you send or receive money in a snap, directly from one bank account to another. No more fiddling with acco.....
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