pleasure is it?

When pleasure is taken out of the equation, what's left behind is this: Would we work as hard if we didn't like it as much as we do now? Let's all agree that happiness, contentment, or pleasure have never been, and never will be, the ultimate goal. Instead, everything that we find enjoyable is really a mental trick intended to make us seek for what guarantees our survival and continuation.

Our admiration for someone, which starts with their attractiveness and counts upwards to their "character," our sensation of what we refer to as "love," our near-addiction to being near them, and all the delicate feelings we made the center of our lives, are only necessary strategies to get us to rush, seek continuity, and maintain our side of existence; any pleasure we derive from this matter does not exceed that; it is merely a tool or a means to an end.

Our relationship to the truth of nature is like the relationship between a mother and her kid when the youngster, for no apparent reason, refuses to eat the "broccoli" that is placed in front of them. Consequently, the mother finds herself having to devise methods and approaches to make the child appreciate eating this vegetable, whose main purpose is to supply the body with the nourishment it requires to survive. Alternatively, the mother's act of indulging herself is nothing more than just a technique for boosting morale.

Everything in the universe and existence is originally indifferent to what is beautiful, tasty, or joyous; the only things that drive you and guide you toward things necessary for survival are those things. What makes you happy, what you love, or what you find pleasurable has nothing to do with nature. What counts to it is your capacity for continuity, adaptation, and survival.

For the moment, let's summon the bravery to wonder if we would still be cognizant enough to comprehend the techniques for persevering and moving forward if pleasure, satisfaction, and being "happy" were to disappear from the picture. Imagine, if you will, the absence of affection, hunger, and appreciation for "excellent and delectable" cuisine. Will our present feelings for the persons we profess to love stay the same? Or will it turn into the inescapable but essential duty that needs to be fulfilled? (With the exception of this instance, most of us reach this point after eliminating all chemical catalysts and after the subject has temporarily lost its spark.)

Furthermore, if we acknowledge that the only things that can be gained from the joys of food and eating are the resources needed to ensure continuity, how can we possibly see the tables we want for today as authentic if they lack the delicious flavor and their satisfaction? What if, as a species, we humans have discovered a means of guaranteeing that we get all the nutrients we require through intravenous therapy or tiny capsules? Will we abandon our love of tables, dishes, cooking, and dining areas? Or do we just focus on the things that bring us happiness, pleasure, and beauty, ignoring reality?

This is when the danger of an instrument such as marketing becomes clear. The whole goal of commercial marketing, particularly when it comes to promoting food, beverages, and pleasures, is to get people to rely on, almost become dependent on, stimuli that provide them with pleasure, happiness, and joy. Although these stimuli were first only determined to be necessary for survival, their message eventually spread to cause people to see what is really a means to an end as a need that must be met.

Discovering a business or brand that places an emphasis on the messages it conveys and the solutions it provides to meet basic requirements might be difficult since our brains are hardwired to focus on stimuli rather than the true purpose of life. This may be seen in the use of products like Coca-Cola, McDonald's, Pepsi, Starbucks, and others that are designed to heighten the appearance of pleasure, happiness, and joy. Everything they offer goes above and beyond what is required. On the contrary, they are now a danger to both the mandate and the main goal.

This holds true for both pleasures; that is, the joy of self-actualization controls the mind to wear and carry specific brands in order to help the mind and the individual experience the reality of the self. These companies include Apple, Louis Vuitton, Michael Kors, and others that provide self-actualization at the highest price points.

The effectiveness of the stimulus marketing strategy, which delves into the depths of mental perceptions to pinpoint the weak point (the pursuit of happiness and pleasure), is highlighted by these and other elements, as mentioned. As a result, techniques that accelerate and enhance the release of these stimuli are used to find them. This leads to addiction and a delusion of escape from the unpleasant aspects of life, as well as dependence and unending use of these products, which give their owners the false impression that they are valuable possessions. They can't stop taking advantage of their clients' mental reliance because they are unable to regulate their own minds' production of stimuli from money and wealth, which in turn causes addiction.

All that can be said is that searching for joy, happiness, and pleasure highlights the beauty of our artistic creations and reveals our fragility. In this sense, we may make the cruelty and self-centeredness of life into a coping mechanism, an illusion, or a fantasy.

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