Pleasure in a Cup: Lavazza and the Robot Luigi - a Reminder of What Makes Us Human
Movie Magic International
Movie Magic & Skipless produce films, commercial and adv for international projects, including digital campaigns.
For Italians, coffee is much more than just a drink; it’s a tradition, a ritual, a taste that sets the rhythm of our days and an occasion that refreshes, energises, and often brings us together.
The new Lavazza commercial reflects this, introducing the robot Luigi alongside the Hollywood duo Steve Carell and John Krasinski. The ad was produced by Movie Magic International and directed by Dorian & Daniel, who the production company has signed an exclusive agreement with.?
The commercial visually translates the positioning of a brand that is becoming increasingly global. It celebrates the joy of human experiences, comprised of small but profoundly meaningful moments of pleasure, like savouring a good coffee.
The ad sees the robot Luigi serving coffee to office workers every day and watching their reactions of delight with fascination. Every coffee seems to extend time, giving each drinker a chance to close their eyes and evoke dreams and imagination.?A dream almost brings Luigi to life and wraps up the narrative by focusing on what truly makes us human.
Lavazza’s ad “Pleasure Makes Us Human” is the latest masterpiece in the success story of the German director duo Dorian & Daniel, who met during an advertising direction course at the Filmakademie Baden Württemberg in 2012. Brands like Mercedes-Benz, Volvo, Tiger Beer and Tipico have since chosen to work with them.?
The pair blend two minds and four eyes that tell stories visually, using powerful imagery to entertain and provoke thought.
Among their works, "Rear Window" for Samsung and “Dear Brother" for Johnny Walker -Spot, which alone has received over 20 million views on YouTube, Vimeo, and other video channels, have gained international attention and won them numerous creative awards.
They’ve filmed several campaigns in Italy exclusively with Movie Magic, including the original and cinematic “The Screenplay,” created by Leo Burnett for Jeep in 2021.
Learn more about Dorian & Daniel’s direction by watching their reel on our website.
Credits “Pleasure make us humans” Lavazza
Client: Lavazza Group
Marketing Communication Dir. and Brand Home Dir.: Carlo Colpo
Creative Content & Brand Image Manager: Eleonora Coffaro
Global Advertising Manager: Lembo Maddalena
Creative Content Production Manager: Luigino Finelli
Digital Content Manager: Maria Elisabetta Barbieri
Creative Content Specialist: Daniela Dimiccoli
Creative Content Specialist: Laura Scassiano
Campaign: Pleasure make us humans
Cost and Project Mangers: The Producer International
Global Production Advisor: Cecilia Mazzà
Music Licensing Management: Alberto Lurani Cernuschi
Production Company: Movie Magic International
Directors: Dorian & Daniel
DOP Barcelona: Jan David Gunther
Executive Producer: Annalisa De Maria
Producer: Camilla Sangermani
Digital Producer: Luca Casieri
Set Designer: Loli Llorens
Stylist: Claudia Martinis
Local Production: Vivi Film
Casting Director UK: Belinda Norcliffe
Casting Director EU: Edu Prado Sarcasting
Los Angeles Shoot Celebrities
Directors: Dorian & Daniel
DOP: Erik Messerschmidt
Executive Producer: Annalisa De Maria
Producer: Camilla Sangermani
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Set Designer: Chris Gorak
Stylist Celebrity: Ilaria Urbanati, Dayna Pink
Stylist Actress: Keith Wager
Talents Management and Coordination: Romilda de Luca CEO
Local Production USA: Propagate Content
Service Line Producer: Jamie Tubbs
Casting Director US: PETITE .
Editor: Benjamin Entrup
Cut Down Editor: Antonio Civilini
Head of Post Production: Andrea Fornaca
Post Producer: Giada Destro , carlotta magnani
Post Production: The Mill
Creative Director & CG Lead: anthony bloor
VFX Supervisor & 2D Lead: Edward Taylor
Senior Compositors: Pavel Vicik, Nanda P V, Priyansh Gupta, Nitin Rupsing PatilSenior
CG Lighting: Giacomo Cavalletti
CG Lighting: Aritra Sarkar, sujith sasankan , Sai Pradeep Chokkarapu , Garima Yadav
CG Animation: Rachel Ward , Mack Knights , sukanta chakraborty , Aniruddhya Chang , Sanchit Agarwal, Amit Ramkrishna Nandgaonkar
Senior Motion Designer: Barry Chapman
Senior Colourist: Peter Oppersdorff
DFX supervisor: Renjith IR
Shoot VFX Supervisor: Nhat Tran
Senior VFX Producer: Kathryn Wigginton
Assistant Producer: Vinamra Bhartia
Robot (Luigi) Sound Design: 750mph
Luigi Sound Engineer: Mike Bovill
Luigi Sound Producer: Asihah Amodu
Music Agency: SIZZER
Music Supervisor: Richard A.
Music producer: Peter Jelle Idzenga
Executive Creative Director: Michiel Marsman
Executive Music Supervisor: Sander Van Maarschalkerweerd
Song: “Que sera sera”
Editors: Café Concerto International S.r.l.
Authors: Ray Evans, Jay Livingston
Audio Post Production: Disc To Disc Productions
Sound designer: Antonio D’Ambrosio
Editing audio and mix: Antonio D’Ambrosio
Senior Producer at The Mill
4 个月What a dream project to work on, bravo all round!
It's a beautiful portrayal of how emotions and flavor intertwine to create a memorable experience. Bravo!
Director de casting en SARCASTING
5 个月A pleasure to have been part of this project. Thank you for trusting in my work.
Casting Director at Belinda Norcliffe Casting
5 个月Loved working with you all on this - it looks great!