Please, Thank You, Sorry – Marketing Manners

Toddler Parenting – PHEW! Am I right?

But in these formative years, it’s most important to teach the right values to your children. You cannot impose these values on them, but you can instil them by setting an example, by being nice – owning up when you’ve messed up, and being grateful for anything you receive – a compliment or something material!

Here’s what we follow, Cocomelon style.

1.??????When you need someone to help, what's the magic word?

Hmm, please, please, please!

2.??????When you get something you want, What's the magic word?

Hmm, thank you, thank you, thank you!

3.??????When you make somebody sad, oops, what's the word you say?

Hmm, sorry, sorry, sorry!

Now this got me thinking, it is literally something that can be applied to CRM and Marketing as well.

1. We’re always chasing customers trying to get them to do what we want them to do – Shop/Use a service – no harm in saying please every once in a while, – Please Shop! Please Try! – Whatever your Call to Action may be!

2. Delight the customer by thanking them. It could be any action they take with your brand, they shop, they add to cart, they drop by, they enquire; be courteous, say thank you, give them a discount, DELIGHT THEM!

3. Customer COMPLAINTS! Oh my! Do they have to be so rude? But imagine how angry they are because they didn’t get the discount you promised, or they weren’t able to checkout smoothly, or anything else and they complain! Say Sorry! Own up to your mistakes, goof ups, errors, anything that you’ve done to disappoint them.

#TinyLittleMarketingLessons!