Please me, baby

This is a review for an article written by Ted Kitterman "Report: 83% of millennials want brands to align with them on values"

A quarter of the world's population are millennials (18-34), businesses are always looking for different ways to attract them. In a report by 5WPR’s 2020 Consumer Culture Report, 83% of these millennials want these companies to mash their values with their products and advertising.

Kitterman says that millennials easily boycott these companies if they are against their own values and beliefs. This specific age group basically wants major firms to talk about recent conflicts and how they are helping to resolve it. It isn't only about the product anymore, it is becoming even more difficult to gain attention when there is information flying around everywhere.

A company like Absa banking is always rebranding and in their recent advert, they 've used millennials as stars and started the hashtag #afracinicity for the younger audience.

Another interesting fact portrayed in this article is that social media is not the number one influencer and that millennials would buy something through word of mouth or seen on comments online rather than adverts on Instagram. Even though companies try the hardest to get paid adverts online, the Millenials are likely to ignore them. They are more traditional and media literate therefore cannot easily be swayed by online influencers or catchy, colorful adverts.

Through this article, I think we can always sit back and take a look at what really moves your audience. As kids keep growing they are submerged into the online world but they also become more media literate. Therefore keeping it simple and traditional can sometimes do wonders and may produce results that may certainly please your audience.