Please comment: Is it true you should never get in a fight with someone who buys ink by the barrel?
Gerard "Jared" Braud, CSP, Fellow IEC
Crisis Communications/Media Expert - Helping you communicate better, faster & more effectively in a crisis. Founder of SituationHub crisis comms software. Media Training for spokespeople; Crisis Communications Plans
This week we are asking corporate communicators, public relations professionals, and media relations professionals, “Is it true that you should never get in a fight with someone who buys ink by the barrel?”
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Has the widespread use of social media changed the meaning of this expression? The expression has been used for years, but even as new forms of media and social media change our communications and our public relations efforts, it still continues to be used. From a public relations standpoint, how can you engage in this touchy conversation without damaging your reputation? Are you willing to go to battle with reporters and journalists who may have said something negative or false about your organization, your brand, or your company? Is it a battle that is worthwhile or does the journalist always get the last word?
Consider all of these scenarios and stipulations in your comments this week. We want to hear your thoughts and your experience on this media relations topic. Please share your opinion with us and it may be shared this Friday in a follow-up video.
This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:
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Deputy Director at US Composting Council, passionate about environment, social justice and ethics
8 年In social media, you ignore true criticism at your peril. That said, your audience (and you) is savvy enough to identify a troll and those are best left alone. But a critic who has a specific answerable point can, and should be, engaged at a minimal level to answer their criticism, and in a PM in more depth, on the first go round. If they turn into a troll, they should be left alone and their words will provide them a lack of credibility that you don't need to point out.
Premium Writer at StoryTerrace; Public Relations Consultant
8 年Perhaps the question nowadays should be, Should you ever get in a fight with someone who bytes you? With SM, everyone is a potential critic. The wise PR person monitors SM and evaluates criticisms. Some--especially posts that are weird or coming from a crazed person--probably should be ignored. Valid or serious comments should be appropriately responded to.