Please comment: Does the CEO need to be the spokesperson each time in a crisis?
Gerard "Jared" Braud, CSP, Fellow IEC
Crisis Communications/Media Expert - Helping you communicate better, faster & more effectively in a crisis. Founder of SituationHub crisis comms software. Media Training for spokespeople; Crisis Communications Plans
By Gerard Braud –
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Crisis Communications/Media Expert - Helping you communicate better, faster & more effectively in a crisis. Founder of SituationHub crisis comms software. Media Training for spokespeople; Crisis Communications Plans
8 年Thanks everyone. Here is what your colleagues had to say. Do you agree or disagree? https://youtu.be/q4dvYoZkUho
Space Missile Defense Command Integrator Logistical Manager
8 年Willie for President!
Not necessarily. If you have an established spokesperson for your organization he/she should be the "face" b/c it is the role they were hired or chosen to do. Now if the crisis does elevate the CEO can be a good "change of pace" especially if you are trying to move to "what's next."
No. The spokesperson depends on the crisis and the individual with the most knowledge or the greatest connection with the community impacted.
Consultant to nonprofits
8 年No. The spokesperson/s can be the individuals who most often have contact with a specific audience. My experience has been that if we keep the communication in its normal channels we can better neutralize the concerns. That requires training and extra consideration to make certain that the persons you want to carry a message can do so effectively. I believe that if the CEO has never interacted with a customer, vendor or other key audience, it only escalates the issue to introduce him/her into the scenario. I put the CEO in the public realm but work with other levels of manage to engage the closest audiences.