?? Playio's 2023 Wrap-Up: Buckle Up for 2024
The end of 2023 is in sight! Here is the final Playio Newsletter of the year - ?? ?This time, we've brought a variety of Playio updates and marketing stories! Shall we take a quick look together? ??
?? Summary
??? Why First-Party Data Is Important? ??
??? Playio Update ?
???? Playio's Advertisement Product Updates ??
???? Playio HOT Campaign ??
?? PLAYIO NEWS?
?? Why First-Party Data Is Important?
In digital marketing, the importance of first-party data is increasingly emphasized. Playio is utilizing first-party data for various campaigns. So, what is first-party data, and why will it become more important in the future? Learn everything about first-party data from Playio performance markets!??
? Playio Update
The Playio interface has been revamped! The previous 'Ticket Banner' on the main screen has been replaced with the new 'Today Banner'. It's a larger banner that can potentially increase campaign traffic! ??
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?? Playio Advertising Product Updates
With the new addition of the new 'Today Banner', there have been updates to the ad products!?? The ' Premium PLUS ' product has been launched for pre-registration items with even greater benefits than before.
The exposure conditions for all three banners have also changed, and there are additional benefits based on CPI campaign budgets . Check it out! ??
?? Playio's HOT Campaign
Featured events aren't exclusive to the Google Play Store. Playio is also hosting featured events ! For instance, the 'Merge Sweets' event by Springcomes was exposed on all of Playio's banners. As a result, installations increased by 3,600% compared to before the event, and D1 Retention reached around 65%! If you're interested in Playio Featured, meet with our account managers to create a Playio campaign now! ????
Contact Sales
If you are curious about Playio, click on the link below! ????