Playing in the big leagues
Heather Rosen
Business Search Advisor, Franchise Expert, Franchisee, Travel Planner, Writer, and Theatre Critic
Dozens of companies are capitalizing on the global spectacle of the Paris Olympics to amplify their brand presence. Major corporations like?Louis Vuitton and Visa are at the forefront, investing millions to embed their brands within the hype of the Games. These sponsorships offer extensive advertising opportunities that are designed to reach millions of households worldwide.?
And it’s not just the large players who are reaping the benefits - smaller companies like Figs??are both making their mark and making history by partnering with Olympic athletes and the medical staff who cares for them.?
The power of a strong brand cannot be underestimated. Companies invest substantial sums—often in the millions—to secure their place in the spotlight in order to attract new customers and build loyalty with past customers.?
In franchising, part of the value you receive as a franchisee is the brand you inherit. On your first day in business, you can leverage the power and good will of the brand that others before you built at a substantial cost, and in some cases, you start off in the big leagues. You also get a substantial amount of training and support as well as years of industry knowledge and business intelligence, but the brand itself may be worth well more than the franchise fee you paid.?
Click here to learn more about brand value in franchising, and then contact me if you want to know which successful franchise brands are available near you.
To your success -?
Heather