Playful content is the new “brand personality”.

Today, consumers crave authenticity, relatability, and, most importantly, entertainment. This is where playful content steps in, becoming the new cornerstone of brand personality, especially in a vibrant and youthful market like India. The “edgy” brand voice is taking a back seat to a new brand trend: experimenting with playful content and overall brand voice. You don’t need to be a fortune teller to guess which social media trends are poised to take off in 2024. All you need is data.

Brands have consistently found creative ways to tap into meme culture and the voice of the Internet in a way that fits their voice.

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And we’ve seen more brands experimenting with their voice and visual content to do so. Most of brands have been receiving a lot of affection by being witty and commenting on the trending content pieces. Having said that, the social media world has its own pros and cons, before posting something as a brand you should analyze and think about how it will affect your presence and voice digitally.

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This reel has raked over 28 million views and popular brands such as BookMyShow, Dominos India, Swiggy, Sugar Cosmetics, and Zomato have commented on it. The post has garnered over 27,000 comments so far from people and brands.? While this approach can be effective in building rapport, it's essential to carefully consider the potential impact on brand image before being spontaneous.

Key Elements of Playful Content

·???????? Humor: Injecting humor into content can make it instantly shareable and memorable.

·???????? Relatability: Creating content that resonates with the audience's experiences and emotions is crucial.

·???????? Visual Appeal: Eye-catching visuals and engaging storytelling are essential for playful content.

·???????? Consistency: Maintaining a consistent playful tone across all platforms is key to building a strong brand personality.

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Brand Takeaway: Explore how to inject a playful element into your social media content without compromising your brand's identity. Identify trending formats and cultural touchpoints that align with your brand values and can be adapted to create engaging and shareable content.