Playboy Mansion, Famous Poets, Over-Thinking... Eight Reasons To Become A Copywriter
I have many reasons that I want to be a copywriter and content marketing specialist.
I wanted to test myself. Are there eight reasons to be a copywriter?
I wrote this today as part of the double-up mentality I am pushing this week.
Are you exploring new career paths?
Or are you simply interested in learning a new skill that will help you excel in the business?
Do you want to know what Hugh Hefner and Aldous Huxley have in common?
Read on... perhaps you will be inspired.
You must work to become great
Copywriting is massively competitive.
Especially since the birth of the internet.
You can hire a copywriter from anywhere in the world and let them work for you remotely.
That means you have global competition to think about.
Are you ready?
If you want to become a copywriter, you must be a highly competitive person.
If that gets you fired up, that’s the first reason you need to get started.
If you’re scared and don’t want to compete, go ahead with a job in the third sector.
Interested in psychology?
Are you interested in what makes human beings do what they do?
The biggest factor in any work in marketing is always psychology.
Knowledge of your audience, their interests, what makes them make decisions, how to influence their perception.
It’s all in the copywriter’s job description – at the very top.
You cannot engage with people, build trust and influence their decision to buy from you without a good working knowledge of the mind.
If that interests you, perhaps copywriting will be a pursuit that you can utilise that passion.
Sales is the best job ever
In sales, your job is to shake people down for all their cash, everything they have.
No, you’re right… it’s not.
Sales as a profession is moving someone from choice to decision.
From procrastination to action.
It’s the best job ever, you get to solve people’s problems for them and have them pay you for it.
The simple fact is, sales is the most important aspect of any business.
And if you are selling an ethical, useful and quality product, it is a virtuous role.
And copywriting is mass sales
A copywriter is a 'salesman behind a typewriter.'
Edit: sorry, 'salesperson behind a keyboard.' If you want to politically and technically correct in the 21st century.
A salesman (sorry: salesperson) can only speak to you one person at a time.
A copywriter can speak to millions.
If you have an interest in sales, you better believe that copywriting is much more interesting.
I speak from personal experience when I tell you this, learning sales is an excellent asset to your life and I wouldn’t skip that part.
But if you can get some skills as a copywriter, it will make your sales role much easier.
You can generate qualified leads online.
You can speak to people and influence them across messages.
You can better engage with your audience across social media if you choose to.
It can be a tremendous skill you can use for life.
You become a better writer
Copywriting is possibly the best training for the writer.
Where else can you ‘fail’ writing?
If you write a bad advert, you know it.
It loses your cash.
Anyone can write a bad novel and smile to themselves in pride.
Nobody can write a bad piece of copy and smile.
When you have the aim of ‘influencing an audience to take action’, and there are ways to improve your writing to do so, you work to improve your writing.
And when those ‘tips’ are writing concisely, structuring work logically and enticing audiences through story and highlighting their benefits to capture attention?
You cannot go wrong.
It’s a thinker’s game
Are you a deep thinker?
Do you like research and analysis?
Have people ever told you that ‘you think too much’?
I have always been an ‘over-thinker.’
I know have an outlet for that, and it is the biggest blessing I have ever had.
My mother would always tell me “to stop thinking” and that it was my biggest enemy.
They didn’t understand me, which is fine. I didn’t understand myself.
And they are right – I do overthink.
But there is no ‘overthinking’ in advertising.
Especially if you combine that with a tremendous passion to help others and a desire to escape your current mode of being.
And the practical experience of failing in a business and the audacity to go after it again after just three months.
Back to the point: if you over-think (as I do, see above), this is the perfect game for you.
Those small details are what sell products and make your work stand out… and you can write ‘too much work’ – we are in the world of overexposure.
There is too much content to ever ‘have too much’… go at it, put that thinking cap on and write ten blogs this week.
Because why not?
It is multi-faceted
Can you see from the above six-
Aldous Huxley and Hugh Hefner were both from the world of copywriting before getting their big break.
Aldous Huxley and Hugh Hefner, when do they get into a sentence together?
Want to become a famous poet, or go ahead and live in the Playboy mansion? You might want to start with copywriting.
If you are like me and want to control your destiny and play out your vision in life... it's the same route, let's all get great at copywriting.
Have great business ideas? You can sell your vision, service, product to audiences with your abilities as a copywriter...
To your employees.
To your clients.
To your stakeholders.
There is no virtue in having great ideas unless there is some real-life application.
The inferior product that touches millions of people with effective marketing is better than the superior one that you cannot advertise through lack of skill.
Become a copywriter, and your life will improve.
There's a secret that's known only in advertising circles. I'll let this be your eighth and final reason to become a copywriter...