Playbook Wins AVIATRIX Award at LEAP 2024

Leading global platform PLAYBOOK makes its Mark as the Best and Most Innovative Women Founded Startup

4th - 7th March 2024, Riyadh: PLAYBOOK, the #1 Leadership Network for Women in Business in MENA and a transformative platform for women, proudly announces its successful participation at LEAP , a global tech event supported by MCIT Saudi Arabia, SAFCSP, and Tahaluf held at the Riyadh Exhibition and Convention Center. LEAP is one of the largest tech events in the region that brings together tech enthusiasts, global CEOs, industry leaders, tech brands, ground-breaking startups and dynamic content tracks and conference stages under one roof. LEAP 2024 brought together 1,100+ speakers, 1,800+ leading exhibitors, and 215,000 attendees to journey into new worlds with some of the greatest minds in tech.

Playbook also secured a spot as a semi-finalist under the Aviatrix Award category for the best, most innovative startup pioneered by women founders to win $150,000. On March 5th 2024, Playbook took the pitch stage along with 100 other startups and qualified as one of 12 finalists who pitched in the final on 7th March. Playbook won the Aviatrix Award solidifying the value of a platform and network designed to elevate and celebrate women leaders in the professional landscape, enabling the company to expand its impact and support more women-led startups.??

Through its participation in LEAP, Playbook showcased its commitment to fostering collaboration and growth within the Middle East's tech ecosystem. The platform facilitated meaningful connections that transcend geographical boundaries and will serve as a foundation for ongoing collaborations and partnerships. Playbook was invited to participate at LEAP through Tamkeen. Founded in 2006, Tamkeen has been the driving force behind Bahrain's economic growth, dedicated to empowering Bahrainis, fostering innovation, competitiveness, and driving positive change in organizations across the Kingdom. With a mission to empower the private sector, Tamkeen propels SMEs and enterprises to play a pivotal role in strengthening and advancing Bahrain's economy.

Shreya Rammohan , Co-founder and CMO of Playbook expressed her views on participating at LEAP "We are thrilled to be part of LEAP, a global stage uniting tech enthusiasts, leading brands, and groundbreaking startups shaping the pivotal role of technology in our daily lives. Winning the Aviatrix award places Playbook on the global map, showcasing its transformative impact. I am proud that Playbook stands as the leading platform and network, offering content specifically designed for women, taught by women, within a community that fosters mutual support fostering a sense of belonging and instilling the confidence for women to excel in their pursuits."

Gender diversity and inclusion are critical factors for driving economic growth and social progress in the MENA region. Studies have shown that organisations that embrace gender diversity and inclusion tend to outperform their peers, leading to increased innovation, productivity, and financial performance. However, there is still work to be done in ensuring equal opportunities for women in the workplace. Playbook’s participation at LEAP is a testament to its commitment to fostering gender diversity and inclusion in the MENA region. By providing a tech-enabled solution to women to seamlessly access educational resources, mentorship, and a supportive community, Playbook aims to accelerate women's growth, create equal opportunities, and contribute to the overall development of the region.

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About PLAYBOOK

PLAYBOOK is a powerful global networking and mentorship platform for women leaders. With an award-winning leadership team that is fully-female founded, the network has been making waves regionally and internationally with its high-quality production masterclasses, robust community, networking potential, workshops, events and mentorship programs.

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