PLAYBOOK Partners with SICO to Drive Female Leadership and Development in the Workplace

Through the collaboration, PLAYBOOK will add SICO to its growing community of 4,000+ members from 50+ countries?

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MENA: PLAYBOOK, a leading global platform for professional development and networking, partnered with SICO, a leading GCC asset manager, investment bank, and brokerage with direct presence in Bahrain, KSA, and UAE, to elevate and support the career progression of female leaders within the Bank? through an ecosystem of curated learning resources, mentorship, and networking opportunities.?

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Through this partnership, members gain access to a library of expert-led masterclasses, workshops, executive speaker sessions, a mentorship programme, networking opportunities (online and offline), and much more. The curated learning resources help women navigate leadership challenges and build more inclusive workplaces with access to equal opportunities. Through this partnership SICO is dedicated to support and retain its top talent.?

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Gender diversity and inclusion are critical factors for driving economic growth and social progress in the MENA region. Studies have shown that organisations that embrace gender diversity and inclusion tend to outperform their peers, leading to increased innovation, productivity, and positive financial performance. However, there is still work to be done in ensuring equal opportunities for women in the workplace. According to a recent report by the World Bank, empowering women in the MENA region could boost the region's GDP by up to 47%. This emphasizes the critical role that organisations like SICO play in driving economic development and social progress by investing in women's empowerment.?

Wafa Al Obaidat, CEO of PLAYBOOK, commented on the partnership, saying, “We are dedicated to creating a supportive and inclusive environment where individuals can thrive and reach their full potential. Through this partnership with SICO, we aim to provide their employees with the necessary tools, resources, and mentorship to excel in their careers. We are excited to collaborate with SICO and make a lasting impact on the professional lives of their workforce.”

Haifa Ajlan, Head of Human Resources and Admin at SICO, added, "At SICO, we prioritize empowering our team and cultivating a workplace culture centered on innovation, ongoing training, and advancement. Our partnership with PLAYBOOK underscores our dedication to offering expanded career opportunities for every employee. This endeavor not only champions equality and diversity but also facilitates the progression of women into leadership positions."

They have access to 150+ mentors and coaches from across the globe to soundboard with and get unstuck. The platform has a membership community of 4,000+ members from 200+ cities in 50+ countries representing 1000+ companies in 26 industries. PLAYBOOK is a 500 Global Portfolio company with strategic global and regional investors and advisors and founded out of the MENA region. The platform has strategic partnerships with leading organizations in Oil & Gas, Finance & Investment, Artificial Intelligence, Retail, and more.?

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For more information about Playbook, please visit www.playbook.com.?

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About PLAYBOOK?

PLAYBOOK is a powerful global networking and mentorship platform for women leaders. With an award-winning leadership team that is fully-female founded, the network has been making waves regionally and internationally with its high-quality production masterclasses, robust community, networking potential, workshops, events and mentorship programs.?

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About SICO?

SICO is a leading regional asset manager, broker, and investment bank, with USD 6 bn in assets under management (AUM). Today SICO operates under a wholesale banking licence from the Central Bank of Bahrain and also oversees three wholly owned subsidiaries: an Abu Dhabi-based brokerage firm, SICO Financial Brokerage, a specialised regional custody house, SICO Fund Services Company (SFS), and a Saudi-based Investment banking? provider, SICO Capital. Headquartered in the Kingdom of Bahrain with a growing regional and international presence, SICO has a well-established track record as a trusted regional bank offering a comprehensive suite of financial solutions, including asset management, brokerage, investment banking, and market making, backed by a robust and experienced research team that provides regional insight and analysis of more than 90 percent of the region’s major equities. Since inception in 1995, SICO has consistently outperformed the market and developed a solid base of institutional clients. Going forward, the bank’s continued growth will be guided by its commitments to strong corporate governance and developing trusting relationships with its clients. The bank will also continue to invest in its information technology capabilities and the human capital of its 150 exceptional employees.??

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For further media inquiries contact?

Sana Adil??

Marketing Executive?

[email protected]?

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