The playbook is here and we break down the next path to $1 million in annual revenue, step by step. The good, the bad, the ugly.

At some point in life, you have to make peace with your own voice. I have not.

After seven hours of listening to my own voice on The A/B Test Podcast, I have a few observations:

• I talk too much.
• Melissa is smarter than me.
• This podcast is still running purely on caffeine, unsolicited opinions, and a complete disregard for traditional marketing wisdom.

Also, two months in, I realized— We’ve actually said some useful things. (Mixed in with rants, bad jokes, and the occasional existential crisis about cold email.)

So, I went down the rabbit hole of our own content. Laughed at a few things. Cringed at a few more. And decided… It’s time for a highlight reel. Some episodes are good. Some are great.

These?

Unmissable! Let's get to the top 5!

#5 – The $250K Growth Plan No One Talks About

Most people run their business like they’re on an episode of Shark Tank. Throwing money at random things, hoping for a Kevin O’Leary nod. Ads? Sure. SDRs? Why not. Some AI tool that promises guaranteed leads? Sounds legit. Next thing you know, you’re $250K deep, and your pipeline looks like a tumbleweed convention.

This episode is the actual playbook for turning $250K into a predictable $1M. Not theory. Not VC fairytales. Just where to put the money—and where people light it on fire. We talk about where people waste cash (hint: it’s usually on things that “scale” but don’t actually convert).

Here’s proof: Check it out here. <----------

We also covered where they under-invest (your brand isn’t a logo, it’s the trust people have before they ever DM you), and where the next million actually comes from. Most people make money. Few people know how to grow it.

This episode changes that.

#4 – Episode 5: Cold Email Is Dead. Stop Trying to Resuscitate It.

Trying to make cold email work in 2025 is like reviving MySpace—it had its moment, but let’s move on. Once upon a time, cold email worked like a charm. Then Google got smarter. Filters got stricter. And now, most mass email campaigns have the same survival rate as MySpace.

In this episode, we covered why open rates are tanking and what’s replacing cold email, how LinkedIn DMs and smart outreach are eating email’s lunch. Also, we discussed the future of outbound and why AI might make everything worse before it gets better. This episode had our boldest predictions for 2025. Corporate influencers, TikTok for B2B, personalization at scale—yeah, we went there.

If you’re still holding on to cold email like it’s your old high school hoodie, watch this before it’s too late.

I also made the world's best guide to cold email architecture and setup. <---??????

#3 – AI, a Bald Eagle, and a Horse That Ate My Car

Thanksgiving in the Black Hills. Peace, quiet, and a horse named Mercedes that mistook my BMW for a snack. One bite. Gone. Apparently, the BMW vs. Mercedes rivalry is alive and well in the animal kingdom.

But the real bite of This episode AI. Melissa and I break down how AI is reshaping business—why Google’s sweating, how it’s making cold outreach actually work, and why your marketing team should probably be worried. We talk about AI in sales, AI in research, AI in parenting (because apparently, Melissa now uses ChatGPT for homework). See Melissa’s ChatGPT preview here.

Oh, and there was a bald eagle watching us the whole time. Didn’t notice. Kind of like how most businesses don’t notice AI quietly replacing everything they thought was untouchable. Watch this episode if you’re still treating AI like a trend. It’s already here. And it’s coming for your job.

#2 – Episode 3: Outreach That Actually Works (Also, I Had Surgery Midway Through Recording)

Episode 3 is the wake-up call you need. This one hits differently because it’s not about theory—it’s about why most people are failing at outreach and don’t even know it. Also… I was recovering from surgery while recording this. (Commitment? Stupidity? Who’s to say.)

Here’s why this episode is must-watch material: Cold outreach isn’t dead. Bad outreach is. We break down why 99% of LinkedIn messages fail and the tiny tweaks that make a massive difference.

• How to make a DM actually get a response. (Hint: It’s not “Hey [First Name], quick question…”)
• The art of non-salesy sales. How to get people to want to talk to you instead of avoiding you like a door-to-door vacuum salesman.
• And because my post-surgery pain meds were still in effect… I probably said some things that were brutally honest but also exactly what people need to hear.

This is the real talk on sales and outreach.

And at the top of the chart… If I had to crown the true #1, it’s…

When we break down the proven methods to make $1M on LinkedIn!

Why this episode?

Because this is where we stop talking about concepts and start handing you a system. Do you want to turn LinkedIn into a million-dollar pipeline? This is the playbook.

• Why DMs are where the real money is made. (Not your posts. Not your ‘thought leadership.’ The DMs.)
• We discuss both of our strategies (poles apart but both are important!) See the proof here.
• How LinkedIn Lives can shortcut trust-building and make people feel like they already know you.
• The content strategy that moves people through a funnel. (Not just “going viral.” Viral is an accident. Revenue is a system.)
• How automation fits in without making you sound like a bot.

This is the revenue-generating blueprint we’ve been refining for years. This is what we do at Magnetic. That’s why it’s #1. (And if I had to bet on one episode that people will reference six months from now? It’s this one.)

THE BIG TAKEAWAY: YOU NEED A SYSTEM.

If you’ve read this far, you’re either serious about growing your business or procrastinating on something important.

Either way, I respect it.

But here’s the deal—this podcast isn’t for entertainment. If your pipeline is dry, watch these. If your content isn’t bringing in inbound leads, watch these. If you’re still cold pitching like it’s 2015, watch these

And if you’re ready for the weekly updates and the humor that you didn’t know you needed—subscribe to The A/B Test Podcast on YouTube.

Don’t miss out on the next big thing—hit that subscribe button now!

And if you still need help? DM me. I live in the DMs.

Now, if you’ll excuse me, I have seven more hours of my own voice to recover from.

– Steve