Play to Win: How Businesses Can Harness Gamification for Employee Growth and Engagement
IndSights Research
Delivering industry insights based on rigorous research to shape government policies for the benefit of SG companies.
A Q&A with Keith Ng, Co-Founder & CEO of Gametize
IndSights spoke with Gametize ’s Keith Ng about the rising trend of gamification in the workplace. We explore its potential to boost engagement, streamline processes, and address challenges faced by modern organizations. This discussion highlights how businesses can leverage game mechanics to inspire teams, foster collaboration, and create meaningful work experiences.?
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Q: What is gamification? How is it usually applied in the workplace context?
Gamification applies game mechanics—such as rewards, points, and achievement badges—to everyday tasks to enhance engagement and motivation. More advanced designs incorporate storytelling, collaboration, and skills-based challenges.
Real-world examples include the Health Promotion Board’s National Step Challenge, which rewards users with redeemable points, and Fitbit’s friendly competitions and badges that encourage movement.?
Q: What are the main areas where gamification is being applied in organisations today?
Learning & Development (L&D) teams and HR professionals are leveraging gamification to drive employee engagement and accelerate transformation. By integrating gamified challenges into onboarding, industries enhance participation and retention, making learning interactive and impactful.
Beyond onboarding, gamification is a tool for change management, helping organizations shift mindsets and drive large-scale adoption of new systems. For example, a company implementing a new Human Resource Management System (HRMS) for 20,000 employees can use gamified campaigns to ensure engagement and smooth transition.
In regulated industries like banking, healthcare, and manufacturing, compliance training can be a weak point if employees disengage. Research confirms that employees prefer gamified compliance training, making it a strategic way to reinforce policies effectively.
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Q: What is the simplest way to gamify employee experience, on a regular basis? Are there any low-cost or low-tech methods to gamify everyday work tasks?
A simple yet effective approach is training managers to provide frequent feedback, mirroring how games engage players through immediate rewards and guidance.?
Flow Theory by Dr. Mihaly Csikszentmihalyi suggests that humans experience greater motivation when they perceive personal growth—something consistent feedback can nurture.
Additionally, tools like ChatGPT can generate gamification ideas. A simple prompt such as, “How can I quickly gamify employee engagement?” can yield actionable strategies. Gametize has even developed ChatGPT bots that generate gamification-ready content from training slides.
In addition to affordable tools like Kahoot or Gametize, there are also team-building games that can be facilitated over a Zoom call using just a slide deck. These games can help colleagues learn more about each other, such as by sharing fun facts.?
For example, my colleague Kingsley created a fun game at Gametize where we guessed the owners of home workstation photos, sparking plenty of laughter.
Q: With more Singaporeans returning to the office (RTO), how can gamification be used to ease the transition, reduce resistance, and help employees re-assimilate into the physical work environment?
Absolutely! I recommend leveraging tools like ChatGPT to generate gamified campaigns tailored to your needs. Simple initiatives—like leaderboards for the best lunch recommendations or wellness challenges that track steps—can encourage participation. Team challenges like trivia games or collaboration missions where everyone works together to solve something, work best for building camaraderie.
Gamification should be designed with a clear purpose, not just as entertainment. In the context of RTO policy, a gamified education campaign can reinforce the benefits of returning but it should not be the sole approach to addressing employees' concerns. Instead, combining gamification with other engagement strategies will create a more effective and well-rounded transition back to the workplace.
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Q: What are the primary limitations of gamification in the workplace?
I've been a passionate advocate for gamification for over 20 years, but I always stress that it's not a magic fix. It won’t resolve deep-rooted workplace issues like toxic culture or dissatisfaction with pay. However, when applied strategically, it can help shift mindsets, create awareness around workplace challenges, and recognize employees for their contributions.
Gamification should never be implemented just for fun—it must be purpose-driven. When thoughtfully designed, it becomes a powerful tool for driving engagement and solving real workplace problems.
Q: What metrics or indicators should organisations use to evaluate the success of gamification initiatives?
One of the biggest mistakes I see organizations make is focusing too much on making things "fun" without addressing the real issues at hand.
At Gametize, we use our 6D playbook as a gamification framework to ensure gamification has a clear purpose. This means setting goals, understanding user behaviours and motivations, designing meaningful experiences, and continuously testing outcomes.
Success should always be tied to problem-solving. If employees struggle with compliance due to lack of awareness or engagement, gamification should be designed to address these gaps directly. The right metrics will measure improvements in participation and knowledge retention, ensuring that gamification isn’t just entertaining but truly effective.
Keith Ng is the CEO (and Office Uncle) of Gametize. Keith enjoys designing and advocates for simple and/or gamified user experiences that spark joy. You might catch him spinning wheels, collecting loyalty stamps, or interacting in different digital communities as part of his research for best practices in human engagement. He hopes for Gametize to turn the world into a giant playground and deliver positive social impacts such as in healthcare, safety, and sustainability #TechForGood.
Gametize (gametize.com) is a SaaS gamification platform to motivate behaviors through challenges and rewards, solving engagement problems in compliance, training, community engagement and advocacy. Gametize has engaged more than 1 million users globally totalling over 20 million challenge completions from quizzes, photo challenges, and minigames. Anyone can create a rewarding Gametize experience and forum community within minutes with AI and ready to use templates.
Connect with him on corp.gametize.com/keith or find him on Linkedin at Keith Ng . You can also reach him at [email protected].
This article is contributed by Sara Gopal, MSc , Research Manager, IndSights Research.