Play Ball! Coupa & the Yankees Team Up for Multi-Year Partnership

There’s nothing like baseball’s Opening Day. The optimism, the excitement, the energy – every player and fan feel the magic that comes with the start of the new season.

This year, Coupa has our eyes on New York as we have our own Opening Day! We’re starting a multi-year partnership with the New York Yankees that showcases Coupa across the fan experience.

The Coupa Maximum Value Play of the Game

Coupa sums up our core essence in three words: delivering maximum value. So when we joined with the Yankees, we aligned this unique brand partnership with our core essence for both team broadcasts and in-stadium experiences.?

In-stadium: Coupa’s brand will have featured placement behind home plate, in center field, and across fan-focused spaces throughout the stadium.?

Broadcast: Every Yankees’ broadcast will include the Coupa Maximum Value Play of the Game – a new feature on the Yankees Radio Network that we started during the World Series last year.

The Coupa Maximum Value Play spotlights the key moment in every game when a Yankee delivers ultimate value and team success. When they hear the Coupa Maximum Value Play, fans should be ready for Sinatra singing, “New York, New York”!

Coupa + Yankees: A Partnership of Championship Organizations

The Yankees and Coupa are rooted in a passion for excellence, a proven record of success, and a deep commitment to giving back to our communities. Each organization understands the formula for success: hard work, intelligent insights, prescriptive spending, and an unmatched community network.?

It’s a short ride on the No. 6 train to get from our New York office at Rockefeller Center to Yankee Stadium. But we think it’ll be a lasting brand partnership between Coupa and the Yankees.

Play ball!