Play It Back Season 2 Kickoff: Maximum Effort and Some Fun New Stuff

Play It Back Season 2 Kickoff: Maximum Effort and Some Fun New Stuff

Kevin Shively Kevin Shively

Kevin Shively

SaaS Revenue at Formations. B2B Marketing Leader. I talk about creativity, growth, tech, and culture.

发布日期: 2023年6月5日
+ 关注

Hey friends, Play It Back is back with Season 2, starting with a look at how Ryan Reynolds and his ad agency/production company Maximum Effort are setting the standard in product placement, partnerships, and audience development. I'll dig in on everything from his sale of Mint Mobile to T-Mobile , the Hulu and Disney+ series Welcome to Wrexham, and a dozen other companies that are getting the Maximum Effort bump ( 1Password , Nuvei , MNTN , Aviation American Gin , Betty Buzz and more).

ALSO, we're doing a few new things this season:


  • Timothy Bowman and I will be publishing a "Best and Worst of the Week" episode each Friday, talking through our favorite creative execution of the week. This can be anything from ads or marketing campaigns to movies, TV, games, music...you name it. We'll play back what worked and what didn't. Live panels: We've got some friends joining to give their own perspectives on the campaigns we cover.
  • Awards: Did you ever want to win a creative award from a small, extremely niche podcast? Now's your chance.

So stay tuned for all of this (and if you live in Seattle, our first event), but for today, sit back and enjoy a bunch of clips of Ryan Reynolds.


Play It Back Play It Back

Play It Back

667 位关注者

订阅
Ranjali Roy

Product Marketing Manager at Kissflow

1 年

This is fantastic Kevin Shively! Super excited to see what’s in store this season. All the best! ??

赞
回复
2 次回应
Vikram Nayani

Analytics and Data Science @ Zillow

1 年

Is Two Guys A Girl And A Pizza Place going to be on part 2?

赞
回复
1 次回应
Daniel Braun

Helping digital teams create on-brand content effortlessly at Slate

1 年

Count me in on this! Good stuff as always Kevin!

赞
回复
2 次回应
Nathan J P.

CEO at Tagboard | Advisor | Board Member

1 年

I'll still give you a grandfathered rate to get me on the show, but we must do it at Redmond Bar and Grill. In case you forgot, the rate is two Anderson Valleys.

赞
回复
2 次回应
查看更多评论

要查看或添加评论，请登录

Kevin Shively的更多文章

社区洞察

其他会员也浏览了