Plato's Lemonade Stand

After posting something earlier on how many bestselling books on business and life are an intellectual mess, I want to offer something to assure you, my friends, that I always seek to write only what's true, well evidenced, and proven in the laboratory of life. It's actually hard work. It's easier to cavort in the vast fields of hyperbole. But the truth is a more reliable friend. Here are some early reader reaction for my most recent book Plato's Lemonade Stand, which I re-wrote 25 times over a period of 15 years to get it right. Unfortunately, not many authors these days will put in that amount of time and energy to get things worked out with precision and maximal usefulness. I sure try. Here's what some early readers have said about the result. If you haven't seen the book, I hope you will soon.

“Tom Morris has done it again. This book provides fundamental and practically usable insights into the philosophic wisdom of the ages on dealing with change, the most pressing issue of today. I will distribute copies of this book to all the BB&T Senior Leadership Team as required reading.”

John Allison, Former Chairman, BB&T

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“Tom Morris knows that leaders are always looking for fresh inspiration as they seek to create positive change. One part wisdom of the sages, one part practical advice, and one part Tom’s unique insight from years of coaching teams to success, Plato’s Lemonade Stand is welcome refreshment for the mind and the spirit.”

Patricia Woertz, Former Chairman, CEO and President, Archer Daniels Midland Company

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“Tom Morris has once again inspired me to go stir up something great. Who else but America’s modern day philosopher could mix together the wisdom of the ages with current events and his own personal experiences in a humorous, moving, accessible book of lessons on adapting to change?”

Robert P. Herrmann, CEO, Discovery Data

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“Wonderful book! Anyone involved with leading change will benefit from Plato’s Lemonade Stand! Learn to drink the sometimes sour parts of change through a peppermint candy straw.”

Stuart Reese, Past President, CEO, and Chairman, Mass Mutual

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“Tom Morris cuts to the philosophical core of the relationship between change and the human Mind, illuminating a clever framework for recognizing when change is needed, and for accepting the process.” 

Bill Richardson, Former Congressman, Secretary of Energy, and Governor of New Mexico

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“If you’ve heard Tom Morris speak, you know how uplifting, enlightening and persuasive he can be. Read this book, and you’ll feel as though you're having a delightful conversation with him. And what a blessing that we have this kind and wise fellow who has studied the great minds of the past and can so clearly advise us inhabitants of the present how that ancient wisdom applies to our modern problems. Tom Morris is an American treasure.”

Steve Leveen, Chairman and Co-Founder, Levenger, and Founder, the America the Bi-Lingual project

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“I took my first Tom Morris class as an undergrad twenty years ago, and with his latest, the terrific Plato’s Lemonade Stand, he demonstrates once again why we used to fight for the line to get into his courses. No one does more to make philosophy compelling, funny, and most importantly, relevant, than Tom Morris. Beyond 40 years old, I am still his eager student.”

Kevin Guilfoile, bestselling author of Cast of Shadows, The Thousand and A Drive Into The Gap

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“I’ve really enjoyed Plato’s Lemonade Stand. Tom's personality, wisdom, and humor radiate throughout! During a most difficult time in the financial markets, I found this book to be motivating, inspiring, and a good dose of reality about what is important in life. Well done!”

David McWilliams, Former National Director, UBS Financial Services

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“An appealing, smart, and original way of thinking about how to transform uncertainty into success—perfect for these changing and uncertain times.”

Joseph Finder, New York Times bestselling author of Power Play, Paranoia, Judgment, Company Man, and Killer Instinct, among many others

If you're interested, you can find the book HERE.