Platforms with Purpose | Q&A with Tyler Meyrick

Purpose Investments recently launched the Purpose Private Asset Platform, a new solution to make alternative investing more accessible to eligible Canadians through intuitive educational tools, institutional due diligence, and access to high-calibre funds and strategies.

We spoke with the Head of Corporate Strategy & Private Assets, Tyler Meyrick, to learn more about this innovative new platform and how Purpose Private Assets is democratizing alternative investing.

What are the current obstacles retail investors face with private assets?

Private assets don't generally fall under the same regulatory requirements as public prospectus funds, so the transparency around them can be challenging to navigate. This makes it difficult for investors to understand, conduct due diligence, and monitor their investments in private assets. There is also a lack of high-quality options in Canada for retail investors.

How does Purpose Private Assets remove those obstacles?

We have built a platform and partnership with CAIS that will bring high-quality managers with long track records to the Canadian market, structured in a way that works for Canadians. Our funds will be on Fundserv, will be registered account eligible, and structured in a tax-efficient way. We will also provide investors with access to Mercer diligence reports and ongoing reporting through the platform, such that all the information they need is readily available in one place to access at any time.

What inspired the development of Purpose Private Assets?

Purpose has historically been a leader in alternative investment products and innovative fund structuring, but always on the public investment side. We saw a great opportunity to leverage our expertise and key strategic partnerships to expand into the private markets and fill a need for investors.

Can you tell us a little about the platform's educational tools?

Education is a really important part of any product offering, but this is particularly so in private assets where the structures and investment mandates can be more complex and less transparent. Our partnership with CAIS allows us to bring several educational courses for advisors, including CE credit eligibility, to help them learn about the private asset space, specific sub-asset classes, and our fund offerings. This will make it easier for advisors to learn about the funds, be confident in their investment decision, and communicate it to clients without having to scour for information across several sources.

Why is continued innovation so important in the financial sector?

Innovation is essential in any sector, but particularly in financial services. Markets are constantly evolving as the largest investors become more sophisticated, and it's incumbent on us to deliver the same evolutions to the retail investment community so that they, too, can access the latest and greatest in products.

The content of this document is for informational purposes only and is not being provided in the context of an offering of any securities described herein, nor is it a recommendation or solicitation to buy, hold or sell any security. The information is not investment advice, nor is it tailored to the needs or circumstances of any investor. Information contained in this document is not, and under no circumstances is it to be construed as, an offering memorandum, prospectus, advertisement or public offering of securities. No securities commission or similar regulatory authority has reviewed this document, and any representation to the contrary is an offence. Information contained in this document is believed to be accurate and reliable; however, we cannot guarantee that it is complete or current at all times. The information provided is subject to change without notice.

Commissions, trailing commissions, management fees and expenses may all be associated with investment funds. Please read the prospectus before investing. If the securities are purchased or sold on a stock exchange, you may pay more or receive less than the current net asset value. Investment funds are not guaranteed, their values change frequently and past performance may not be repeated.

Certain statements in this document are forward-looking. Forward-looking statements ("FLS") are statements that are predictive in nature, depend on or refer to future events or conditions, or that include words such as "may," "will," "should," "could," "expect," "anticipate," intend," "plan," "believe," "estimate" or other similar expressions. Statements that look forward in time or include anything other than historical information are subject to risks and uncertainties, and actual results, actions or events could differ materially from those set forth in the FLS. FLS are not guarantees of future performance and are by their nature based on numerous assumptions. Although the FLS contained in this document are based upon what Purpose Investments and the portfolio manager believe to be reasonable assumptions, Purpose Investments and the portfolio manager cannot assure that actual results will be consistent with these FLS. The reader is cautioned to consider the FLS carefully and not to place undue reliance on the FLS. Unless required by applicable law, it is not undertaken, and specifically disclaimed, that there is any intention or obligation to update or revise FLS, whether as a result of new information, future events or otherwise.