Platforce Updates: Advancing Pharma Innovations and Global Connections ??

Dear Platforce Community,

We're excited to bring you the latest insights and updates from our ever-evolving journey towards commercial excellence and impactful global engagements in the pharma and life sciences sectors. Dive into this edition for event highlights, webinar insights, and the latest on our product enhancements.

?? Where to find us: Visit Platforce at Booth #H7D12 during Medlab Asia

?? Medlab Asia, Bangkok, Thailand ???? (July 10-12) We’re excited to announce that we’ll be attending Medlab Asia! If you're attending, come visit us at Booth #H7D12, where we'll be showcasing our latest solutions. This event gathers over 350 exhibitors from 60+ countries, offering a prime opportunity to explore cutting-edge technologies and global networking opportunities. Aida Leonardo and Christopher John Bautista ready to explore new products and forge valuable industry connections! If you also attend the event, don’t hesitate to reach out to them to schedule a meeting.

?? Webinar Highlights

?? If you have missed any of our webinars, fear no more, we have got you covered! On this page you can revisit all the episodes we have recorded so far and gain the knowledge to win. Check out our new Webinar Page.

? The Shift to Marketing-Centricity in the Pharma Industry The pharma industry is embracing a marketing-driven approach, transitioning from traditional field rep-centric models. Our upcoming webinar will delve into Veeva’s latest innovations and compare them with solutions like IQVIA OCE and Exeevo, providing insights into choosing the right CRM and orchestration system. Key speakers include Florent Edouard from Grünenthal Group and Chris Wade from Exeevo Inc. Watch the full recording here.

? How to Use AI to Enhance Commercial Excellence Discover the best AI tools tailored for enhancing commercial excellence in our next webinar. Our panel, including Manuel Minolta, Marco Andre, and Florent Edouard, will share case studies and strategies for optimizing sales force effectiveness. Join us to navigate the AI landscape effectively. Watch the full recording here.

?Commercial Excellence in the Era of AI In exploring the transformative power of AI-driven tools in our webinar, our guests, Muhammad Sajjad - Dy. Director Commercial Excellence & Trade Marketing at OBS AGP (Pvt.) Limited & Mohamed Amer - Commercial Operations Business Excellence Expert, discussed overcoming challenges in HCP engagement and consent. sharing case studies and experiences of approaching AI-powered solutions for practical goals. Check out the recording: Check out the recording on our website.

?? Register for upcoming webinar:

Are you navigating the complexities of Go-to-Market (GTM) strategies in the rapidly evolving pharma and life sciences sector? Join us for a compelling webinar that dives deep into the role of omnichannel in shaping effective GTM strategies. Whether you're involved in marketing, sales, or strategy, this session is designed to equip you with the insights needed to excel in today's competitive landscape.

?? Meet our distinguished speakers:

?? Morgwn Shaw, Associate Director - Omnichannel Experience, Strategy, Planning & Production at Bristol Myers Squibb

?? Susana Bento, Global Omnichannel Operations Lead at Grünenthal

?? Chris Wade, Associate Vice President, Strategic Solutions at Exeevo Inc.

?? Chiara Bolognini, International Senior Marketing Leader at Roche

?? Hosted by Platforce's Head of Marketing, Stefan Repin, and Events Manager, Juliana Maria Kreisel.

?? Register here ??

?? Choose the Topics of Our Future Webinars

We value your input on future Pharma Insights talks! So we invite you to fill in our quick poll and help us integrate in our debates the topics that matter most to you.?

???Cast Your Vote Here? ???

??? Product Updates

We're excited to announce the release of Platforce 4.5 for CLM and 4.11 for CRM, bringing significant enhancements to streamline operations and enhance user experience.

??Highlights of CRM 4.11:

• Added Thai language support, enhancing accessibility for our Thai-speaking users.
• New history and tracking features allow for a comprehensive overview of all modifications in contact and organization profiles, ensuring transparency and simplifying the approval processes.
• New request types for editing or creating contact and organization profiles, coupled with summaries that help Field Reps quickly understand changes.
• Flexible control of fields for all call types (call result, cancel button, signature), providing customization to suit diverse business needs.
• Renamed POSM to Sample on all pages, standardizing terminology across the platform.

??New in CLM 4.5:

• Target Frequency (TF) functionality added, facilitating effective analysis of contact interactions and compliance with target frequency plans. This is visible on the Contacts form, enabling fast access to information about visits, which empowers Field Reps to make informed decisions and maintain optimal contact frequencies.
• Updated contact list screens with TF function, enhancing usability and efficiency in managing contact interactions.
• Removed signatures for all remote calls and updated the design for signatures pop-up, streamlining remote communication and documentation processes.

These updates aim to enhance the effectiveness of our platforms, ensuring that our users can achieve greater efficiency and productivity in their operations.?

?? Explore Our Blog Posts

Overall, the most successful HCP campaigns and marketing in today’s digital landscape require a data-driven approach to contextual advertising that is tailored to the unique needs and behaviors of HCPs. By leveraging the power of a pharma CRM and digital advertising channels, we can create targeted campaigns that drive usage and improve patient outcomes.?

Read the full blog post: Pharma CRM Email Marketing: A Comprehensive Strategy for HCP Engagement.

??Thank you for staying up to date with our newsletters and with our activity!

?? Warm regards, The Platforce team ??