Plastic continues to dominate UK gift card market
Andrew Johnson
Gift card expert | CEO UK Diggecard | IMA Europe President - The Incentive, Reward & Recognition Association
We had a great UKGCVA meeting yesterday, with some interesting insights revealed from the first half year industry figures. One of the standout pieces of data was that digital is just about to exceed paper for the first time. Currently, paper gift vouchers make up 8% of the UK market with digital slightly above this, so by my maths that still leaves over 80% of the UK market to plastic gift cards.
At National Gift Card Europe, we are excited about the future of digital, and have an extremely robust ecode management system with API connections and a virtual warehouse to be able to manage digital programs effectively. For now though, we are LOVING plastic, with a range of systems to streamline plastic fulfilment and delivery. Contact us now if you love plastic too!!
https://www.ngc-group.co.uk
Freelance Content Writer [B2B, AI, Tech] ??
7 年Thanks for sharing the insights Andrew Johnson