Planning Your Remote Visibility Strategy

STAY VISIBLE

One of the lesser-known objectives that can have a huge impact on your career is the need to stay visible at all times. If you are a leader, this is even more important to do. This is because you have the ability to reassure and direct others. Employees will be turning to you for that reassurance when things get tough.

The question is – how do you stay visible when your entire organization or your team is remote? (Even hybrid remote!) The answer is proactive communications.

You want to make sure that you are communicating openly and frankly with employees – whether this is with ten people or 10,000 people. 

Planning Your Remote Visibility Strategy

Rarely will a successful communications strategy involve just one person. You'll need a small team or an army of supporters who will help you refine, bolster, and approve your message so you are giving the right impression. 

In times of uncertainly, your message will need to be carefully crafted, especially if your company involves investors and stockholders. We talk a lot about how to speak to investors including pitching your ideas and business products or services. Our LinkedIn Learning e-course, Presentation Tip For Pitching To Investors, will give you tips for the actual presentation, including responding to your audience, answering questions, and being authentic.

One wrong word or one wrong move can effect a company's perception.

There are a few things you will need to consider to begin building your visibility strategy:

1. Preferred Communications Channel

Your communications channel could be written, live, video, or through a third-party app such as voxer or slack. The key is to stay consistent with whatever channel you choose.

Making sure you also clearly communicate to your team what you expect will also make it easier for everyone, instead of them guessing when and where they'll hear from you.

For example - if you prefer to have a weekly check-in via video, and then having folks email you if something comes up, make sure you communicate that to your team so they know where to go. In fact, if you choose video as your choice of communications, it's important to cultivate and develop your executive presence. We talk a lot about how to do this in our LinkedIn Learning e-course, Executive Presence On Video Conference Calls. In this course, you will receive expert advice to look and sound confident, collected, and smart on your next conference call or video presentation.

On the flip side, if you prefer that all communications happen in a third-party app with message streams, let your team know that e-mail isn't the most effective way to reach you.

2. Build Your Army Of Influence

Your army of influence is the people you may need information from. These people can include the strategy, marketing, or operations teams. 

In leadership types of communications, you will want to make sure that what you are saying is aligned with other departments as well. Making sure you hear from different departments will ensure that you are taking their departmental goals and considerations in mind.

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