Planning Your Back to Business Strategy

We’ve now been at our “new normal” for quite some time, and the question of when business will be back remains popular and varies depending on where you reside. Local businesses are eager and (should be) starting to plan their back to business strategy now.

When crafting your back to business strategy, I recommend having an Option A and an Option B Plan (maybe even a plan C depending on the type of industry you are in). In the advertising world, we are constantly A/B testing, as we should be. So, I challenge you to prepare as you would an A/B test. Some questions to consider when putting your plan together:

• If you’re posting on social media, are you coming up with content calendars that are easily adaptable?
• Do you have back up creative and copy in place for when you do open?
• Have you adapted your services or products to fit the new normal, and how are you communicating that to your customers?
• Is your team informed of these new processes and prepared to answers customer questions around them?

We’ve all heard of the pivoting strategy, which is still important, but now it’s the preparatory plan for scenarios we must be thinking of. How prepared are you to have a turn key plan when the lights are back on?