Planning Your 2024 Budget

Planning Your 2024 Budget

Dave McCallum Dave McCallum

Dave McCallum

Marketing Consultant with Alpha Media

发布日期: 2023年10月12日
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As you prepare the 2024 budget for your business, keep in mind the critically important but often overlooked category of marketing and advertising. It's far too easy to focus exclusively on the hard costs of supplies and personnel when the truth is, a good marketing plan is the only part of your budget that is designed solely to increase your business.

Newly developed digital strategies can zero in on your best customer prospects through search and keyword targeting, device ID capture, geo-fencing/polygonning, mobile to social advertising, video delivery through personal devices and streaming TV and more. When you couple these strategies with a regularly scheduled deep dive into your analytics you can adjust your ad campaign on the fly without increasing your marketing spend.

My goal is to help your business get new customers and retain the ones you have without any waste in your advertising budget.

Let's talk! Message me, and I'll buy you a cup of coffee.

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