Planning for pickleballers

Niche advisories make a lot of sense to me.?

Investors must have a lot of trust in their financial advisors. An advisor who can really dial in on a topic and make clients feel like they’re truly seen and heard has a big advantage.

We have written a lot of stories over the years about race-based niches. There are advisors serving populations of gay men, and advisors who serve those in specific careers, from doctors or athletes and entertainers to strippers and sex workers, and so much more.

We’ve written guides for building these niche advisories as well.

But reporter Rob Burgess’ story this week, which featured advisors serving military widows, childless families, pharmaceutical workers and others, gave me pause when I came across the advisor who serves almost exclusively pickleball players in a retirement community.

You read that right. And he has more potential clients than you might imagine.

READ: The rewards financial advisors find working with niche clients

I’d love to know about an interesting niche you’ve developed. Or even better: Wwhat tips do you have for building a successful niche?

Thanks for reading.