Planning is the most crucial part of sales?
DR. PRANNAY G SHARMA
10 Million+ Content Impressions, Managing Partner @ FIITJEE | Expert in Education Management, Growth Strategy, Sales Development & Business Operations | Author & Life Coach
There are 5 steps in the process of Sales Planning
1. Analyze
2. Set goal
3. Develop sales strategy
4. Execute the strategy
5. Evaluate the results
Analyze
The first step to planning a sale is figuring out what you have. This means identifying your goals and the client’s needs. This allows you to determine exactly what the deal is for, what you’re selling, and who the client is. Before you can take action, you have to have your data. Without data, you're just guessing what to do next. Taking the time to analyze your data and put it into a spreadsheet can be a huge time saver later on. You can easily see if your conversion rates are improving if you're spending money on traffic sources that are not converting into leads or customers, or if you're spending too much on particular campaigns.
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Setting Goal Setting Goal
When looking to improve the sales of your business, you need to first look at the goals that you have set. The goals of your business should be based on your short, medium, and long-term goals. For example, if your short-term goal is to sell more of your product, then your medium-term goal should be to sell more of your product than your competitors. In order to achieve these goals, you need to set a strategy on how to achieve each of these goals. It is up to you to decide how to achieve your goals, whether this is by spending more time on the actual product, or by investing in marketing to gain more sales.
Setting goals can be a difficult task for many reasons. If your goals are not realistic, you may become discouraged or give up. So, set S.M.A.R.T. goals that are specific, measurable, achievable, relevant, and time-based.
Develop Sales Strategy
The biggest benefit of a Sales strategy is to allow you to have a clear and detailed idea of the progress of your sales. It will help you to find out the weaknesses and strengths of your organization. The sales strategy is the overall plan that a company uses to achieve its sales goals. It is estimated that just by implementing a sales strategy a company can increase its sales by as much as 25%.
Execute The Strategy
Execution is the final part of the sales process. It’s where you turn your plans into reality. For salespeople, the key to success is to make sure that you properly execute your sales plans. This means that you must do everything you said you were going to do when you said you were going to do it, and in the way, you said you were going to do it. If you can’t do this, it’s unlikely you’ll succeed in your sales career.?
Evaluate The Results
Once the sales process is over, you need to evaluate the results. You will need to know if you have achieved your targets or if there is a need to revise anything. If you have achieved your targets, then there is no need to make any changes. Evaluating your results is an important step that allows you to learn from your results so that you can improve next time. For example, did you sell everything you had? If you didn't, this is your first sign that you may need to adjust your sales process. Did you receive a lot of leads? If you didn't, this may be a sign that you need to adjust your sales process. The evaluation process allows you to identify what you did right, what you did wrong, and what you can do better next time.
Business Head - B2C "Strategic Sales Leader | Driving Growth & Sectoral Impact in B2C EdTech |
1 年Very helpful ??????