Planning, campaign season and a milestone anniversary

As I sat down to write about our anniversary, I thought about the most important, meaningful things to share summing up our last 15 years. Seemed easy enough. But it got extremely complicated quickly. A short 15 years of ‘wisdom’ lol, and nobody would have the stamina to read my mundane content; my story is no more special than the next guy, there’s too many and some way obvious ah-ha moments, and I’m definitely not the agency’s writer to make any of this sound sexy.

So I ask, ‘what’s it truly all for?’ This I know! And the task of writing has become instantly easier.?

It’s for Every. Single. Day.?I’m grateful.

To come in to work and lead every member on Team WCG. Each employee chose WCG because it was a great opportunity. And they‘re here because every day presents a new challenge. Never mind that we’re family, but the advertising biz is hard. It’s infinitely rewarding to those who bring their ideas for a better outcome, enjoy the hard work and adrenaline rush to overcome daily challenges, and mostly love to win with great solutions for our clients. And, when the whole team feels this way, our synergy, creativity and expertise shines!

It’s for Each. And Every. Meeting. I’m in awe.

We have the very best clients. Some for more than 11 years!??And others who return again and again.?I’d like to think it’s because we’ve solved all of their marketing challenges, but it’s really the relationship (as well as much of the former). As a partner at the table to every client’s executive leadership team, we have earned the trusted advisor title to virtually all of them. Listening, respecting and believing in our expert guidance. If you are a client reading this you already know, but I will repeat; Thank you! We are infinitely grateful for our relationship with YOU.

It’s for All the. Dang. Time. I’m humbled.

When I drive around this wonderful hometown of ours and see our creative; the fruits of our labor, and the impact we’ve made on creating such memorable brands for residents and visitors in our area.?To see brands thrive from early on, over 25 years ago to today, continues to inspire and motivate us to serve our community, providing memorable brand experiences.

It’s for Facing. Adversity. Defeat. Fear. I’m confident.

Each time, probably still weekly, I look up to the business owner Gods and say ‘thank you,’ for allowing me to lead us into the unknown, succeed at doing what we love, confront the next obstacle, and dodge the bullets which could have shot us down. I’m confident fighting against ADF (see para., first line), leading this great company and humbly serving the most excellent team and clients at WCG.

Seems super easy, right???Well, I hope I fooled you enough to believe it really is.?

What is easy, is knowing what these 15 years have all been?for: the passion for creating excellent work with and for the people around me everyday here at WCG. Thank you everyone, for reading this and being a part of our 15-year journey.

?Cheers to 15 and coming for you, 20 years!?

?- Peggy