Planned Obsolescence to Product adaptability

In the fast-evolving world of product design, a paradigm shift is taking place—from planned obsolescence to product adaptability. Leading the way, companies are rethinking traditional models, focusing on creating products that grow with customers' needs, rather than forcing them into cycles of constant replacement.

In India, this shift is evident through several innovative examples across diverse industries:

1. "aretto" | Search | LinkedIn (Shoes that Grow): A company in India has created an innovative solution for children's footwear. Their shoes can expand in three sizes, thanks to a unique material that adapts as a child’s feet grow. This breakthrough technology extends the shoe’s lifespan and addresses the environmental cost of constantly buying new pairs. Aretto is a perfect example of a product that grows, offering long-term customer value while also contributing to sustainability.
2. "baba automobile pvt ltd" | Search | LinkedIn (Modular Electric Rickshaw): In the electric vehicle sector, Baba Automobiles in India has pioneered the modular electric rickshaw. This rickshaw can be adapted to various commercial needs (passenger, cargo, or goods transport) through interchangeable modular components. Instead of buying new vehicles for different purposes, businesses can easily adapt the same vehicle, thereby improving its lifetime use, reducing waste, and lowering costs.
3. "giva" | Search | LinkedIn (Customizable Jewellery): Giva, an Indian jewellery brand, introduced a unique concept of modular, customizable jewellery where customers can buy base designs that can be transformed and upgraded with new components over time. This innovative business model allows the product to evolve with changing fashion trends, rather than pushing customers to purchase entirely new sets. The adaptability of these products fosters brand loyalty and contributes to sustainability.
4. "hero cycles ltd" | Search | LinkedIn Bicycle Company - Hero Cycles (Convertible Bicycle): Inspired by the concept of growing products, Hero Cycles in India introduced a convertible bicycle designed to adapt to a child’s growth. The seat and handlebars are adjustable, and additional components such as training wheels can be removed as the child matures. This bicycle can grow with the child, making it a cost-effective and sustainable choice for parents.
5. "vega industries" | Search | LinkedIn (Helmets with Recyclable Parts): Vega Industries, an Indian manufacturer of safety helmets, has taken steps to reduce the environmental impact of their products by designing helmets with modular and recyclable parts. The helmet shell can be reused, and customers only need to replace internal parts such as the padding or visor, which are often the first parts to wear out. This adaptability helps reduce waste and offers an eco-friendly, long-lasting solution.
6. Zymrat - Premium Activewear Clothes For Men and Women (Smart Fitness Equipment): Zymrat, an Indian fitness startup, has designed smart gym equipment that adapts to a user’s fitness level over time. Using sensors and AI, their fitness machines adjust resistance and track progress, ensuring they grow with the user’s needs. This approach minimizes the need for new equipment purchases and creates long-term customer engagement through continuous updates.

These examples illustrate how companies in India are leading the charge in adopting the "product that grows" model. By embracing adaptability, these companies not only create more sustainable products but also build stronger customer relationships and unlock new revenue streams. As businesses globally continue to shift toward this model, the benefits of customer value, environmental sustainability, and corporate profitability will only become more evident.

This shift presents an exciting opportunity for businesses worldwide to rethink their product strategies, ensuring they meet the evolving demands of customers while contributing positively to our planet’s future. Let's embrace the Design to Adapt mentality and shape a more sustainable world. ???