planet of the free
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Mobile Signal
Lululemon (LULU) is scheduled to report earnings on 6/2. Downloads of its mobile app are up 57.4% YoY and 12.6% QoQ. Dive deeper into LULU with a free trial of?our Bloomberg Terminal App.
App Acquisition
Strava has?acquired?Recover Athletics, an injury prevention platform for endurance athletes. The app has been installed about 90k times since launch in March 2020.
Musings
Planet of the free, home of the strong: Planet Fitness hit a new record for daily downloads and daily users. It's also the first time a gym app stemming from a brick n' mortar chain has hit #1 Overall in the U.S. on the iOS App Store. Why? The company is attempting to lure Zac Efron back for High School Musical 5. But also, it launched High School Summer Pass, which enables teens aged 14 - 19 to use the gym for free from May 16 - August 31. The app acts as a keycard to get into the locations. A move like this attracts a lot of publicity (but may scare some older and paying gym goers) and the company hopes some percentage of the teens become paying customers in the fall.
领英推荐
Time for a change: Netflix now publishes 21 mobile games, with 4 launched just this month. Still, new users are trending downwards. I do anticipate its two Stranger Things themed games to get a temporary boost this Memorial Day weekend as the fourth season debuts. Of course the company hopes one of its games or soon to launch games becomes a big hit. Right now people cannot play these games unless they are a Netflix subscriber and the goal of the games is not to get subscribers but to retain them, which I doubt is working so far. Netflix already has data on its customers. I think enabling non-customers to play these games creates a bigger pool for Netflix to advertise to in a more targeted manner, given the realities of privacy in the mobile space these days.
Insights & Updates
Attention on Robinhood in early 2021 led to increased competition for retail investing. The r/wallstreetbets and "meme stock"?news cycle?in late January 2021 was a coming out party for retail investing and the apps that enable it. When?Robinhood?hit #1 Overall in the U.S. iOS App Store on January 27, 2021, it was the first time a retail trading app had done so.
Ultra fast delivery app installs have grown 127% YoY, more than meal or grocery apps. All of the top 10 ultra fast delivery apps have grown MAU, year-to-date, with Cajoo growing the most at 106%.?Cajoo?is followed by?GetFaster?and?Flink?with growth rates of 73% and 68%, respectively.
How VCs use Apptopia’s data tools to find opportunity. Apptopia’s data tools enable you to produce powerful insights, very quickly. Let’s use “teen banking” apps as our example.
Tidbits