PLAN YOUR NEXT CONFERENCE LIKE A "PRO"

Conferences are a great way to bring people together to share ideas, learn, and network. However, with so many events happening, it can be challenging to make yours stand out. One way to do this is by incorporating promotional products into your conference planning. Not only do they help generate buzz before and during the event, but they also serve as a lasting reminder of the conference for attendees. In this blog post, we'll go over some tips for making your conference a success and highlight "10 promotional products that can be used to make your event unforgettable".

Set Clear Goals: Before planning any conference, it is essential to set clear goals. Determine what you want to achieve with the event and who your target audience is. This will help you create a cohesive theme and message, which will make your conference more attractive to attendees.

Create a Strong Marketing Plan: Once you have your goals set, it's time to start promoting your conference. This includes creating a strong marketing plan that includes social media, email marketing, and other online and offline strategies. Be sure to include promotional products in your marketing plan, as they can be an effective way to generate buzz and attract attendees.

Plan for Engagement: Conferences are not just about listening to speeches and presentations; they're also about engagement. Plan for interactive activities, such as panel discussions, networking opportunities, and breakout sessions. This will make the conference more engaging for attendees and help them make connections with other attendees.

Choose the Right Promotional Products: Promotional products are an excellent way to make your conference more memorable and to keep your brand top-of-mind. Here are ten examples of promotional products that can be used for conferences:

1. Custom Lanyards: Lanyards are a good marketing product because they are useful and frequently used items that can be worn or carried by a person, making them a visible and effective way to promote a brand or message. They can be worn around the neck, or wrist or attached to a bag, which allows for a high level of visibility and exposure for the brand. Additionally, lanyards can be customized with a company's logo or message, making them a cost-effective and targeted marketing tool.
2. Customized Pens: Customised pens can be an effective marketing tool in conferences as they provide a tangible, functional item that attendees can use and keep with them long after the event. By branding the pens with your company's logo or message, you increase the visibility and recall of your brand among conference attendees. Additionally, the pens can serve as a conversation starter and a way to connect with potential clients or customers. Overall, customised pens can be a cost-effective and impactful marketing strategy at conferences.
3. Customized Drink Bottles or Keep Cups: Customised drink bottles and keep cups are a great way to market at conferences. They can be branded with your company's logo and message, making them a walking advertisement for your brand. Not only that, but they are also practical and useful items that attendees will appreciate and use during the conference, keeping your brand in their minds long after the event is over. Additionally, using eco-friendly options such as reusable drink bottles and keep cups can align with your company's sustainability values, making a positive impact on both the environment and your brand image.
4. Customized Totes: Customised tote bags can be an effective marketing tool at conferences. They serve as a practical giveaway for attendees and can be used to carry conference materials. Additionally, the customisation allows for branding and messaging to be prominently displayed, increasing visibility for the brand. This not only promotes the brand at the conference but also serves as a long-term advertising tool as attendees continue to use the bag after the event.
5. Customized USB drives: Customised USB flash drives can be an effective marketing tool at conferences. They can be pre-loaded with company information, presentations, and promotional materials. Attendees can take the USB drive home with them and continue to access the information even after the conference. Additionally, the customisation aspect allows for a unique and memorable branding opportunity for the company.
6. Customized Notebooks: Customised notebooks can be a powerful marketing tool at conferences. They can be used as giveaways to attendees, promoting your brand and leaving a lasting impression. They can also be used as a way to collect contact information and follow up with potential clients after the conference. Additionally, they can be used as a way to keep conference notes and agendas organized, making them useful and practical items for attendees.
7. Customized Keychains: Customized keychains are a great marketing tool for conferences as they serve as a practical reminder of the event and can be used long after it has ended, providing ongoing brand exposure.
8. Customized Mugs: Customised mugs are a great marketing tool for conferences as they provide a practical and long-lasting reminder of the event for attendees. These mugs can feature the conference logo, theme or sponsors, making them a great way to promote the event and increase brand awareness.
9. Customized Apparel: Customised apparel can be a powerful marketing tool at conferences. By providing attendees with branded shirts, hats, or other items, companies can increase visibility and brand recognition among conferencegoers. Additionally, attendees are more likely to wear and use items that are customised specifically for the conference, which can lead to increased engagement and brand awareness.
10. Customized Phone Chargers or Power Banks: Customised phone chargers and power banks can be an effective marketing tool at conferences. By branding the chargers and power banks with your company's logo or message, attendees are more likely to remember your brand and keep the charger as a handy reminder of your company. Additionally, giving away these useful items can help create a positive image for your brand and increase brand awareness among conference attendees.

Partner with the best suppliers: Portfolio Promo can help you get the right product to ensure the event is remembered for a long time. They offer a wide range of promotional products that are perfect for conferences and can help you create a cohesive theme and message for your event.

In conclusion, incorporating promotional products into your conference strategy can be a powerful way to make a lasting impression on attendees and achieve your desired outcomes. By setting clear goals, creating a strong theme, promoting your conference, and working with a reputable promotional product supplier, you can ensure your conference is highly successful.