Plan, Prioritize, Perform: Resourcing Insights for In-House Agencies

Does your in-house agency struggle with resource management? If so, you're not alone.

In-house agencies rely heavily on Marketing to develop and maintain plans that address business and revenue objectives. However, these teams often lack visibility into such plans, leaving them in a reactive position instead of being prepared for what's coming.

For many in-house agencies, Marketing clients initiate large volumes of work without prior notice, causing the team to scramble to allocate the necessary resources and successfully meet budgets and deadlines.

Our latest benchmarking study, CLIENT BUY-IN OR CRYSTAL BALL, focuses on capacity planning and resource management. Fielded in partnership with Forrester Research, the report reveals trends in project forecasting, prioritization, staffing, and utilization rates.

IHAF members can download the full report here. Then, join us on Tuesday, January 14 for our next IHAF Member Meetup, where in-house expert Marta Stiglin will lead a deep dive into the findings, followed by a facilitated discussion on capacity planning, prioritization, forecasting, and utilization, as well as resourcing systems and processes.

“In-house agencies clearly need better planning and visibility. In the absence of that, improved prioritization of incoming work is essential for them to respond instead of react. This change would allow them to manage resources more efficiently and meet project demands without the constant whiplash they endure today.”

- Marta Stiglin, Industry Expert & In-House Influencer

Register now to attend next Tuesday’s Meetup on Resource Management and join the conversation.