PLAN & PREPARE TO WIN THE GAME

Setting your Company’s annual sales budget………………………………….

is a straight-forward exercise to pluck & enter a number as the sales goal, that your sales team is expected to achieve.

BUT, & very few Excos even consider this ~ HOW is the Team going to successfully achieve the pre-set target?

In other words, what sales activities need to be performed, to get to score the pre-set target?

This is the single most common Management error, leaving a Sales Team hanging out on a limb without a clear direction path to follow to get to the pre-set target.

Has Management first analysed the “playing field”, assessed the strengths & weaknesses of the competition, or even fully understand the game they are playing?

And then, when it all ends up in tears, whose fault is the failure to achieve?

No successful, professional football team ever takes the field without having fully analysed the game they intend playing & the opposition they are going to meet ion the field.

Sales can & should be no different!

Before embarking on your sales game, you should have ~

a)      Worked out your short - medium - long term goals?

b)     Where will you end up on the table, with the Team you have?

c)      Who is your competition ~ their strengths & weaknesses?

d)     How will you overcome them to win the game?

e)     Do you have the right team members to achieve your goals?

f)       Is your team a balanced one ~ in other words are the right players in the right positions?

g)      With the team you have, in what position do you expect to finish the season?

h)     Do you need to scout for a talented striker, or defender?

FACT ~ you cannot win the sales game without a balanced & varied team!

How does your Team stack up?

You cannot expect to grow sales if your Sellers are all of the same mould.

Every team needs the variety of talent in the different positions to become a winning one.

If you need help analysing & producing a winning sales team………………

talk to us at BizGro!

crafting you a winning team within your industry & help you build sales you would never believe possible

Richard Lyon * 083 625 7721 * [email protected]

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