Plan Now to Save Up To 6% on Postage in 2024
2024 will be here quicker than we know it and now is the time to start planning ways to take advantage of the USPS Promotions to obtain valuable Postage Discounts.?
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The 2024 promos are like the ones in 2023 and include discounts for using special inks and coating, reply mechanisms, augmented and virtual reality, IMbA barcodes, participating in Informed Delivery, and something as easy as following up an online experience with a postcard.? Using these can save up to 6% on postage and I’ve provided an overview below:
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Tactile, Sensory, Interactive
Use of special inks, textured coatings, or scents and even 3D pop-ups, scratch offs, embossing or non-geometric die cuts and save 5%
Promo runs from Feb 1 – Jul 31
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Personalized Color Transpromo
Use Full Color Marketing and Data Visualization or provide customers with a Business Reply or Courtesy Reply piece (BRM/CRM) and save 3% - 4%
Promo runs from Feb 1 – Jul 31
Emerging and Advanced Technology
Use Virtual Reality, Mixed Reality, Augmented Reality, Mobile Shipping, Near Field Communications (NFC), or Video in Print Technology and save 3% - 4%
You have the flexibility to choose your start date and the promotion then runs for 6 months
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Reply Mail
Enroll in IMbA and use static or Serialized barcodes and save 3% - 6%
Promo runs from Jul 1 – Dec 31
Informed Delivery*
Incorporate a Ride-Along-Image (full color image with a compelling call to action) or use a live URL that correlates with your campaign and save 4%
Promo runs from Aug 1 - Dec 31
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Retargeting
Send a Postcard follow-up to an organic online digital experience and save 5%
Promo runs from Sep 1 – Nov 30
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Informed Delivery* is one of my favorite ways to increase views of your mail piece.? I’ve explained a way to use this as a way to get a Free Digital Ad in my previous post titled ?Publishers can Hack the USPS and get a Free Digital Ad
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More information can be found on these USPS Promotional Discounts at https://postalpro.usps.com/promotions