Plan To Improve Employee Engagement

Content writing is one of the strong social media engagement sources to connect with audiences by sharing people’s journey and their life struggles and success stories and creating short reels and videos to display employer branding. Sharing achievements and recognition, engaging more audiences with likes, comments, and shares. While working as a team to show people that “We work hard and party harder” using hashtags and sharing fun-loving images that improve engagement.

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Part of the reason our efforts are not always getting the results we want can be blamed on the increased noise and the ever-increasing?competition for audience share of mind. What’s needed at this point is not just creating content with our audiences in mind, what’s needed is content that closes the gap between what we want to say and what our audiences want to hear. Good quality, engaging content is created with more than the audience in mind. The best-converting content is based on research conducted to:

·?????? Understand the audience.

·?????? Know the questions they’re asking.

·?????? Discover where they’re going to get answers.

·?????? Understand the underlying problem they’re trying to solve.

·?????? Know who is already answering their questions.

·?????? Find the information gaps.

·?????? Identify opportunities for messaging.

1-Management/Leadership

In their 2016?Employee Engagement Trends Report, Quantum Workplace identified management/leadership as one of the most important engagement drivers. The following two statements ranked highest in importance:

The leaders of this organization are committed to making it a great workplace.

I trust the leaders of this organization to set the right course.

2-Meaningful work

“Engage employees with meaningful work…or watch them walk out the door.”

3-Relationships with co-workers

When you have a close friend at work, you feel a stronger connection to the company, and you’re more excited about coming to work every day. You attach yourself to the company’s purpose and collaborate better to create success for the business.

In the SHRM survey, two out of five (40%)?employees felt that relationships with co-workers were essential to their job satisfaction, and 77% of employees were?satisfied with these relationships.

Works Cited: Demandsphere.com Closing the Gap between Audience Needs and Content- Karen Scates - November 2, 20

The Top 3 Employee Engagement Drivers, By Paula Clapon|Employee engagement, HR Infographics, HR Trends, Workplace happiness