Plan Better for Major Shopping Events

How can you improve your promotional planning for next year??

This year, people are buying their holiday gifts early. It is no wonder because, for the past two years, we’ve seen the pandemic impact holiday shopping in a multitude of ways, including supply chain disruptions and shortages. However, due to rising inflation and cost of living, more than half of shoppers are also planning to hold off on buying gift items until they are on sale,?according to Google data.

People increasingly rely on digital ways to make their purchasing decisions. Even though there is a notable increase in footfall in traditional retail stores around major shopping events, the shopping journey begins online and often months in advance.?In fact, as early as July, Google searches for “Black Friday deals” grew by over 200% in the U.S. compared to last year.

Perfect Your Promotional Planning

November is the time when most consumers will do some, if not all, their holiday shopping. So, the stakes are huge, with many businesses generating their highest sales of the year on Black Friday. However, there is potential for downfall. People will be spending their money, and if they don’t find what they are looking for with one business, they will move on to the next one. The potential risks and rewards create significant challenges for supply chain management and make accurate promotional planning even more critical.

As we mentioned in?Resetting After Disruption: Are We Ready For a Promotions Challenge,??if a?organisation’s promotion planning is not up to scratch, it creates potential risks...

Read on here.