Placemaking in the West Village
adapted from Bolt magazine, Issue 10
Our Corner of OKC
Previously part of the Arts District, the West Village District anchors downtown Oklahoma City’s west side. The District is creative and stylish, with a contemporary vibe tempered by historic and revitalized spaces.
The project challenge was clear from the beginning. How do we unify and rally the brand around its diverse tenants and the District’s storied history? We knew we had to position this in a way that was both authentic and inclusive.?
There’s no better place to feel the heartbeat of OKC than the West Village District.
"From our historic Film Row to our Ford factory turned museum and hotel, old and new blend seamlessly in our exciting corner of the city.
We offer a stylish and eclectic array of businesses featuring some of the city’s best hospitality, entertainment, services, and community. With such cultural breadth, residents and visitors can experience the district morning, noon, and night.”
Welcome to Downtown’s West Side?
Embracing the eclectic nature and inclusivity of the West Village District, the brand icon is a play on multiple themes that reflect the community’s harmony – Unity, Film Reel, and Compass. Inspired by end screens in old cinema, the icon can be both a focal point and a directional cue.
District brand colors are influenced by its all-day experiences. From coffee shops and lunch spots to dinner and drinks, West Village features spaces ready for the community to experience at every hour of the day. The brand colors reflect morning, midday, evening, and night, all inspired by the brilliant Oklahoma sky.?
We love seeing the West Village District brand in the wild all over our neighborhood. The combination of elements –?positioning, narrative, icon, colors and the playful visual system – ultimately reveal a bright, bold, inclusive brand.?
Nominee invites you to experience the unique West Village District for yourself! Come see why we love our corner of the city.?
Learn more at westvillageokc.com
It's wonderful to hear about projects that have a deep, personal connection to the community! ?? In the spirit of creating impactful change, Leonardo da Vinci once said, "To develop a complete mind: Study the science of art; study the art of science. Learn how to see. Realize that everything connects to everything else." Your project exemplifies this beautifully. Also, speaking of impactful projects, there's an exciting sponsorship opportunity for the Guinness World Record of Tree Planting that might align with your values and interests. It's all about making connections and leaving a lasting legacy. ?? Check it out here for more details: https://bit.ly/TreeGuinnessWorldRecord
?? "The best way to find yourself is to lose yourself in the service of others." - Gandhi. It's fantastic to see projects like yours that focus on uplifting the community, especially in a vibrant place like the West Village! ?? #CommunityFirst #InspirationInAction #WestVillageMagic
Sounds amazing ??