Place Your Video Where It Counts

We all know that video is becoming more and more prevalent in the marketing world. Maybe you’ve poured hours and hours into creating a powerful video, but you find yourself wondering…"What now? How do I ensure it reaches the hearts and minds of my audience?" ??

It’s understandable to feel a bit overwhelmed with the multitude of options for sharing your video effectively. Allow us to offer some guidance on how to maximize its impact with 3 tips for strategy:

1. Social Media

When it comes to social media, frequency is key for nonprofits. Sharing your video on platforms like Facebook, Instagram, LinkedIn, and YouTube helps keep your content and organization top of mind for your audience. It serves to help tell your story, maximize your reach to new people/donors, and drive more traffic to your website.

2. Website

Your website serves as the digital home for your nonprofit, and having your video prominently displayed is vital. Placing it on a high-traffic page allows visitors to engage directly with your organization, putting faces to your cause. This not only fosters trust with your donors but also effectively communicates your vision and enriches the online experience for your audience.

3. Emails

Let's face it—working for a nonprofit often means sending countless emails (you’re a rockstar). Harnessing the power of your email signature by including a link to your video is a simple yet impactful strategy. This enables recipients to access your video seamlessly during email conversations, providing them with quick and convenient access to your compelling narrative.

Hopefully, you found this to be helpful and encouraging! If you still feel overwhelmed, let’s connect! Remember, each view is an opportunity to inspire change and make a difference in the world.

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