Pizza, Data, and Killer Social Media Tips ??
Happy Sunday, Metricooler!?
Want to hear something wild? 1 in 8 Americans has worked at a McDonald’s at some point ?? From Jeff Bezos to Pink, the McDonald’s alumni list is more impressive than expected.?
And speaking of McDonald’s, they’ve just dropped an ?amazing? limited edition Happy Meal box to celebrate Friends' 30th anniversary—complete with figures of all the iconic characters! Too bad it’s only available in Spain ??
And now, let’s dry those tears and dive into this week’s email because it’s a very good one ??
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What We’re Cooking This Week
?? Here’s How Brands Tweet: Get Our Latest X/Twitter Study
??? 5 Advanced Tools All Social Media Professionals Need To Know
?? A Post Format You Can Steal
??? 6 Can’t-Miss Social Media News
?? Creative Spotlight: Customer-Led Content That Works
?? Here’s How Brands Tweet: Get Our Latest X/Twitter Study
We’ve analyzed over 23,500 accounts, 2 million posts, and over 31,000 threads to give you deep insights into X’s trends, best practices, and key data for growing your brand in 2025.
What you’ll find:
Ideal posting frequency: Wondering how much you should post? We break down posting habits by account size and follower count.
User interactions: Likes, replies, reposts—see which metrics matter most and how to boost your numbers.
Best times to post: Timing is everything on X. Find out when most users are online.
If you’re a social media manager, understanding these metrics gives you the edge to fine-tune your strategy and maximize engagement.
Btw, don’t have a Metricool account yet? ?? Create one now. It’ll take you a minute. It's free. Forever.
??? 5 Advanced Tools All Social Media Professionals Need To Know
If you’re managing multiple clients and want to seriously level up your business’ workflow, we’ve got just the thing.?
In this video, Alexandra Caceres dives into some advanced social media tools built specifically for social media freelancers and agencies.?
From streamlining those everyday tasks like cold emailing and scheduling, to optimizing your entire social media strategy, these tools are the secret weapon you need.
?? A Post Format You Can Steal
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?? Social Media News You Can't Miss
?? X/Twitter Disables Block Feature, New Record Signups Day For Bluesky?
Bluesky just had a major boost, gaining 500K new users in a single day after X announced controversial changes to its blocking feature. The change allows blocked users to still view content, sparking safety concerns and driving users to seek alternatives. Bluesky, known for its decentralized, user-first approach, is quickly becoming a haven for those leaving X behind.
领英推荐
??X Changes How Creators Earn—Only Replies With Blue Checks Matter Now
X is switching up its payment structure for creators, now basing earnings on engagement from Premium users instead of ad impressions. Starting November 8, revenue will come from interactions between Premium subscribers. While X claims this will improve payouts for creators, many are skeptical, given the low earnings seen in the previous system.
?? New Ad Features On LinkedIn
The platform will now offer Live Event Ads to help businesses tap into the growing popularity of live-stream broadcasts. With a 14.4% increase in Live Events on LinkedIn, the platform’s new features include Thought Leader Ads and sneak peek previews to draw users in with targeted, personalized content.
LinkedIn is also expanding its Wire program to EU brands, enabling in-stream video ads next to trusted publisher content, capitalizing on the rise of short-form videos in B2B buying decisions.
?? YouTube Testing New “Save” Button on Shorts, Moving “Dislike” to a Menu
YouTube is experimenting with a new “Save” button for Shorts to make it easier for users to bookmark and revisit their favorite clips. The “Dislike” button will be moved from the main interface to the three-dot menu as part of this UI test. This shift may change how users interact with the platform and provide feedback on content as the “Dislike” option becomes less prominent.
?? Twitch Seeks Ad Sales Growth And Wants To Become A “House of Brands”
Twitch seems to be struggling to turn a profit under Amazon and is now focusing its efforts to market streamers and their communities. The platform aims to integrate ads more effectively across Amazon’s ecosystem, targeting hard-to-reach demographics.?
Their new approach: promoting streamers like a “house of brands,” aiming to build loyal communities rather than pushing direct sales.
?? Photos & Carousels With Music Can Go Now To Your Reels Tab
Instagram just announced another update: photos and carousels with music are now eligible to appear in the Reels tab. This can help you expand your reach, especially to users who don’t follow you. Make sure to try it and see if it can help you grow your content’s visibility.
?? Creative Spotlight: Customer-Led Content That Works
Slice is on a mission to keep local pizza thriving by equipping independent pizzerias with the tech to compete with big chains. And they already have over 20,000 pizza joints on board.
But what’s really clever about their social media strategy??
You’d barely know they’re selling anything. Their Instagram feed isn’t about their product—it’s about pizza.
Instead of pushing their service, Slice shines a spotlight on local pizzerias, sparking fun debates with street interviews and highlighting the best pizza spots in their series Take Me To Your Slice (nearly 80 episodes and counting).
Their strategy widens their reach by leaning into the universal love for pizza, all while reinforcing their mission to help local pizzerias grow. With 46K followers, it’s clear they’re doing something right.?
Positioning themselves as the “good guy” in a big-player-dominated food tech market makes them stand out as a champion for small businesses.
How you can do the same:
Let Your Mission Lead: Slice doesn’t just talk about helping local pizzerias—they show it. Whatever your mission, find ways to actively demonstrate it in your content.
Make It About Your Audience: Slice doesn’t flood their feed with product pushes. Instead, they give their audience what they love—pizza! Think about what your audience cares about and focus on that to build authentic engagement.
Strategic Content Partnerships: Featuring your customers can give them exposure while reinforcing the value of your product. It’s a win-win.
Slice’s strategy is a masterclass in creating community and using brand values to drive content ??
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See you next week!
David Bustos Fernández from Metricool ??
Director Account Influencer Now
1 个月Destaco un punto clave: la importancia de crear contenido que resuene con la comunidad y no solo con el producto. El enfoque de Slice en destacar las historias de las pizzerías locales, en lugar de centrarse únicamente en su servicio, demuestra cómo una narrativa auténtica puede construir conexiones más profundas con la audiencia. En el influencer marketing, esta estrategia es fundamental: los consumidores valoran la autenticidad y las marcas que apoyan causas o comunidades reales. Así, se logra un engagement orgánico y se fortalece la relación marca-consumidor.