Pixel Pulse September 2023
As temperatures drop and the nights start to draw in, we’ve been distracting ourselves with the start of what’s shaping up to be a great Rugby World Cup.
Cosy up for a read of the Pixel Pulse September edition. It’s packed full of essential tech tidbits and sustainability stats, as well as some news on intriguing in-store retail media.
So read on, and let’s conquer the digital world together.
Pixel Inspiration?
Digital Media: Managed
What’s hot
Lift & Learn
There are many ways to engage your retail customers - take the lift and learn solution. There’s no need for anyone to reach for their mobile to search for more information when browsing in-store … it’s all available at the lift of a product!
Encouraging customers to pick up items from display shelves to learn more helps them make better buying decisions and enhances the point-of-sale experience. Through a combination of sensors, RFID and software, a display of extra information and other content can be triggered on a digital screen when lifted.?
Learn more about how we did this for Kiehl’s.?
News & Views
Did you know?
The average carbon footprint for each person in the UK is 6.5 tonnes, which is the same size as two fully grown orcas! Now think of the carbon footprint of your business … it can be hard to know where to start when thinking about how to clean up your act on such a large scale.?
At Pixel, we realise that whilst digital displays are getting ever more efficient, it’s the manufacturing aspects that are rarely considered.? We’ve been working with our OEM partners and a nature-based carbon offsetting operation to put in place methods that allow our clients to balance the impact of their digital initiatives with the future of our planet.?
Keep an eye on our blog for more on this in the next few weeks! https://www.pixelinspiration.com/news?
领英推荐
Modernising automotive dealerships: Audi?
Luxury automotive manufacturer Audi wanted to update its outdated digital signage solutions, so we partnered with the company to fuel its local dealerships with the latest digital tools across Belgium.?
We put Audi’s custom software to the test, and created a separate digital network to allow the smooth running of their new tools without disrupting the dealership’s primary operations.
Want to know the outcome? Head to our website.
In-store retail media
The growth of retail media has been nothing short of stratospheric over the last few years, driven by the continuing increase in online privacy legislation, meaning that brands are re-discovering the power of presence in out of home digital situations. Statista reports that retail media attracted an estimated 2.7 billion British pounds in spending in 2022.
Talk to us about how you can take advantage of this trend through the implementation of in-store digital, including digital bay-headers, gondola-ends, aisle-fins and totems. They all allow delivery of targeted brand messages at the point of purchase and can be tailored using sensors,? AI and programmatic algorithms for best performance.?
Our in-house installation and integration teams are put to full use on these projects, supported by our award-winning studio crew of animators, illustrators, 3D artists, coders, photographers, film-makers, motion graphics gurus, UI/UX designers and copywriters.
The Power of Engaging Content
Nowadays, keeping customers focused on a product in-store proves quite difficult thanks to the constant bombardment of information from here, there and everywhere. So, making sure that your digital content is getting the right attention is key to keeping your audience focused on your products. Find out how to avoid losing your customers’ interest on our blog.
Trending
It’s the Great North Run update we’re sure you’re all eager to hear. Our Pixel team members Harriet, Annabelle and Dan took our social media top spot once again this month following their fantastic effort to raise ￡3,500 for Maggie’s Centres by completing the largest half marathon in the world!
We are all extremely proud of the team who put themselves to the test for a great cause. Well done all!