Pixel Pulse January 2024

If it’s not too late to say it - Happy New Year and welcome to the first Pixel Pulse of 2024! In true January fashion, we’ve been wrapping up to keep the freezing cold out and resetting after the chaos of the holiday season.

We expect a busy year ahead, as trends are pointing to even more investment in physical spaces by retailers. So, we’ve packed this month’s newsletter with all you need to know about how digital media can capture attention, make the customer journey easier, and a few things to think about if you’re considering embarking on a digital media transformation.

So read on, and let’s conquer the digital world together.

Pixel Inspiration

Digital Media: Managed

What’s hot

Digital store windows

You have 3 to 5 seconds to communicate your brand message or latest promotions to customers as they rush past your store window, so it's important to use that time to your advantage.

Digital store windows grab people’s attention even before they walk through your door. A surefire way to capture people’s interests, digital store windows can attract 600% more attention than printed equivalents. They’ve been around for a while now, but the growth of in-store retail media means they’re becoming an important revenue generator too.

Interested in finding out more? Pixel has 20 years’ experience in transforming store windows into a digital touch point for customers. Check the link below.

News & Views

Did you know?

More than 44% of consumers say they are buying more second-hand items than they did a year ago, according to Raconteur.

Interactive kiosks can provide all the information customers need to buy (or sell) pre-loved goods and even handle the collection and vending requirements. We’ve seen the benefits on projects, like the Music Magpie automated solution we installed across hundreds of Asda stores.

Digital media upgrades: Lloyds Banking Group

Since 2009, we’ve provided Lloyds Banking Group with full-service support to transform its corporate communications and in-branch retail banking brands, Lloyds Bank, Halifax and Bank of Scotland.

We have upgraded the visual and audio experience at 1100 branches and flagship locations, identifying creative ways to integrate our solutions into existing systems, increasing the efficiency and cost-effectiveness of each project.

Find out more about our work with Lloyds Banking Group.

See you at ISE Conference 2024

To kickstart 2024, some of the Pixel team are at the annual Integrated Systems Europe conference in Barcelona this week for a spot of audiovisual, electronic systems and digital signage exhibitions and talks (as well as some Spanish winter sun, of course!)

If you’re there too, why not come and say hello to our team? Direct message us or email us to arrange a meet.

Keep an eye on our socials, blogs and next month's newsletter to get the inside scoop on what we’ve learned at the conference.

Top 3 Things to Think About for Your Digital Media Transformation

Embarking on an in-store digital media upgrade can feel quite daunting but letting your systems become dated could have an impact on your business. It can be hard to know where to start, with the array of options available, and it can be even harder if you’re not sure what you want to achieve.

Discover what we think are the top things to consider before beginning a digital media transformation in our latest blog.

Trending

Our 24/7 maintenance and support service was the most read post of December - no wonder during such a busy time of year! In case you missed it, we have a dedicated multi-lingual team available to provide you with the help you need, whether it be a screen going dark or a content scheduling issue.

If you ever need an extra pair of hands with your digital estate, we can help no matter the time of day.