Pixel News - July
Hello again! ???
Today I’m bringing you something NEW and, in fact, the topic that made me create this Newsletter.?
For those of you who are paying attention, this section already exists monthly on our social media platforms, but you know how limited a carousel can be when we have so much to say. ???
The truth is that the digital world is constantly evolving and every month (not to say every day!) new things come along that can radically change the way we interact online! That’s why I decided to bring Pixel News to Unpxletter.
?? Pixel News is your monthly digest of the most important updates in the digital world. At the end of each month, I will bring you a selection of the latest trends, features and changes across Google, social media and digital marketing platforms in general. ???
I know it can seem a bit overwhelming, but that’s why I’m here – to simplify, summarise and show you how this news can benefit (or not ??) your business. I apologise in advance because it’s going to be long, but I promise it’s worth it.
Let’s get to July’s News!???
??? Instagram’s Algorithm Twist??
What’s new? Mosseri shacked things up with the announcement of a fresh focus on “sends per reach”. Essentially, if your content is share-worthy to be sent via direct messages, you’re in for a visibility boost!??
How does it affect you? Now, more than ever, it’s important that you create content that your audience would love to share.?
?? Groove to More Tunes on Instagram Reels?
What’s new? Good news for Reels enthusiasts! Instagram now lets you add up to 20 audio tracks to your videos.??
How does it affect you? It sounds irrelevant, but the truth is that this type of content generates more engagement and allows you to reach more people organically, so be creative and go for it!?
?? YouTube Shorts Just Got Better?
What’s new? YouTube is enhancing its Shorts with new tools like "auto layout", "text-to-speech", “Add Yours” sticker and more.??
How does it affect you? Who here is team Shorts instead of Reels? A lot of people, believe me! These features make it easier to create captivating short videos on YouTube, ensuring your content stands out.?
Find out more here: https://www.youtube.com/watch?v=d04A_wa2GOE!
??? LinkedIn’s Sponsored Newsletter?
What’s new? After launched sponsored articles back in January, LinkedIn has launched a new feature that allows brands to promote their newsletters directly on the platform.?
How does it affect you? Now you can expand the reach of your Newsletter and engage with a wider audience.??
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?? X (formerly Twitter) Launches Trend Genius Ads?
What’s new? X is taking advertising to the next level with its new Trend Genius ads. This feature helps brands tap into trending topics, making sure your ads are always relevant and timely.??
How does it affect you? This new feature can help you stay on top of the trends and boost your engagement.?
?? Meta’s Releases a Major Update to Attribution Settings?
What’s new? Meta has rolled out significant updates do its attribution settings, providing better insights into ad performance. This addresses the discrepancy between Meta ad data and backend numbers offering 2 new options: “All Conversion” and “First Conversion”.?
How does it affect you? These new options help you provide more accurate reporting and a clearer understanding of customer acquisition costs by distinguishing between first-time and repeat purchases.
?? Google Simplifies Enhanced Conversions Setup?
What’s new? Google has launched “EC Assist”, a Chrome extension designed to simplify the setup of Enhanced Conversions.?
How does it affect you? This tool can guide you through configuration, tests conversions, and identifies issues, making it easier to implement and optimise advanced conversion tracking.?
Find the Chrome extension here: https://chromewebstore.google.com/detail/ec-assist/ocbgeehdokdphajhdlbklbccnlknjnai?utm_source=ext_app_menu.
??? Google Makes Shipping & Returns Easier??
What’s new? Google has introduced a new feature in Search Console that simplifies the process of adding shipping and return policies for online stores.??
Who does it affect you? If you have an e-commerce, this update helps you communicate policies more clearly, enhancing customer satisfaction and potentially boosting sales.
Too much? ?? I know, but the digital world doesn’t take holidays!??
I won’t take up any more of your time. Reflect on this updates and...?
See you soon! ??
Diana Almeida
Marketeer & Copywriter at Unpxl.agency
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