Pixel News - January
Hello again!???
Here we are for our monthly condo meeting, where I bring you up to date with the best news from the digital world in an uncomplicated and fun way (I hope ??): Pixel News!?
January was no exception and brought us several updates and new features on different platforms. So grab a coffee (or something stronger) and let’s get started.???
?? Instagram’s fresh new tricks!?
What’s new??Instagram started the year on a high note with several important updates:?
?? Longer reels: now up to 3 minutes, giving creators and brands more room to play.?
?? Visibility of reel likes: you can now see who liked your reels, making engagement tracking a little more transparent.?
?? Vertical profile grid: loved by some, hated by others, profiles are getting a vertically aligned grid.?
?? DM labels for businesses: brands can now organise chats more efficiently.?
?? In-stream translation for DMs: better communication between languages.?
?? New video view metrics: understand performance better with improved insights.?
How does it affect you??This means more creative freedom, better insights into engagement and easier ways to manage business interactions.
The profile grid tweak can shake up the way you organise the aesthetics of your content, so it’s time to rethink those visual strategies!?
?? Instagram launches ‘Edits’?
What’s new? Instagram has introduced ‘Edits’, a new video editing tool. This feature allows users to capture, adjust and improve videos directly in the app, eliminating the need of third-party editing apps (such as CapCut basically).
How does it affect you? No more juggling between apps – everything you need is integrated into Instagram.
?? Meta’s latest moves?
What’s new? ?
?? WhatsApp joins Account Center: users can now link theirs WhatsApp accounts to Meta’s Account Center, allowing for greater integration between platforms. ?
?? New personalization elements for Meta AI: Meta is trying to improve its AI assistant with new memory features, giving it more capacity to remember and refine its response based on your personal preferences.?
How does it affect you??WhatsApp’s integration with Meta’s platforms could open up new possibilities for multi-platform campaigns and retargeting. As for the improvements in Meta AI, we’ll have more personalised interactions – great for customer engagement, but something to bear in mind in terms of privacy concerns. ?
?? Threads keep growing ?
What’s new??
1?? Ad testing: Threads is experimenting with in-feed ads, potentially opening up new marketing opportunities.?
2?? Media tab on profiles: a new media tab on profiles makes it easier to find and organise shared images and videos. ?
3?? Markup for re-shared content: user can now annotate and highlight re-shared posts, making engagement more interactive.?
4?? Image tagging: users can now tag people in images, improving discoverability and engagement.?
How does it affect you??If your brand is exploring Threads, these updates add more flexibility to content strategy. But if you haven’t looked into the app yet, now might be a good time to start!?
?? LinkedIn introduces new AI tools
What’s new??LinkedIn is integrating AI-based features, such as ‘Job Match’, to help with job applications and candidate searches.?
How does it affect you? For recruiters, expect a more streamlined hiring process with AI-assisted candidate matching. While jobseekers can benefit from smarter job recommendations and AI-generated cover letters. ?
?? Reddit expands business tools?
What’s new??Reddit is launching new tools to help businesses leverage their platform more effectively:?
?? Advanced analytics: businesses now have access to more detailed information about post performance, engagement trends and audience demographics.?
?? Ask Me Anything (AMA) ads: a new ad format that allows brands to promote interactive AMA sessions, increasing engagement and credibility. ?
?? Improved ad features: more targeting options and creative ad placements are being tested.?
How does it affect you??As Reddit continues to evolve as a platform for brands, these updates could be key for companies looking for explore highly engaged communities. ?
?? Google Search Console – 24-hour performance data?
What’s new??Google Search Console has introduced a new feature that allows users to export 24-hour performance data from the Performance Report. ?
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How does it affect you??If you rely on Google Search Console for SEO tracking, this update is a win. Daily data exports mean faster access to performance trends, helping you spot shifts in search traffic and user behaviour more efficiently. ?
?? Google expands Performance Max?
What’s new??
?? More campaign controls for steering AI.
?? Enhanced search reporting.
?? Improved asset group reporting.
?? New ‘Source’ column in Search Terms Report.
How does it affect you??These updates give more control over AI-driven campaigns, better search transparency and deeper performance insights. ?
?? Google expands Demand Gen ?
What’s new?
?? Video Action Campaigns will be fully replaced by Demand Gen campaigns.?
?? New AI-powered features that will help advertisers generate more engaging creatives.?
?? Improved audience targeting.?
?? More insights and reporting, to optimise campaigns. ?
How does it affect you??If you’re running VAC, now’s the time to transition to Demand Gen. The improved tools provide better audience targeting, enhanced creative automations and deeper insights.?
?? Google removes breadcrumbs from mobile search results?
What’s new??Google has stopped displaying breadcrumbs in mobile search results snippets, replacing them with just the website domain. ?
How does it affect you? This change will affect the way site information is displayed in search results. If your SEO strategy relied on breadcrumbs for brand clarity or navigation, this update could have an impact on click-through rates. ?
?? Google tests a new look for search results ?
What’s new??Google is experimenting with a new design for search results in the EU. ?
How does it affect you??Brands relying on Google’s Shopping, Travel or other verticals may need to adjust their strategies to adapt to these changes. ?
??? Google Ads introduces new features?
What’s new??
?? New promotion assets: Google Ads has expanded its promotion assets with barcode and QR code options, giving advertisers more ways to share promotional offers.?
?? Asset history feature: a new ‘Used since’ column reveals when assets were added to Google Ads accounts, providing advertisers with historical context for managing their creative assets.?
How does it affect you??If you’re running Google Ads, these features bring more flexibility and control to your campaigns.?
? Google launches ‘Meridian’ for all users?
What’s new??Google has officially launched Meridian, its open-source marketing mix model (MMM), designed to help marketers.?
Meridian improves measurement by offering better performance tracking across channels, factoring in reach and frequency rather than just raw impressions, and integrating real experiment data to validate its insights.?
How does it affect you??This means more precise budget allocation and a clearer understanding of marketing impact in today’s complex digital landscape.?
What do you think? What’s your favourite update????
See you soon! ?
Diana Almeida
Marketeer & Copywriter at Unpxl.Agency
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