Pixar's President on Bad Business Advice

Pixar's President on Bad Business Advice

When Ed Catmull took the helm of the small hardware company that would become Pixar, he didn't really know what he was doing. So, like many of us, he turned to business books and he took advice from successful people he knew. The problem was that the advice, while logically sound, caused him to ask the WRONG questions. 

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