Pix Is To Surpass Credit Cards in Brazil
Hey Payments Fanatic!
Pix is moving faster than anyone expected. Initially projected to surpass credit cards in e-commerce by 2026, it’s now set to take the lead by the end of this year. A shift fueled by speed, cost, and consumer preference is literally reshaping Brazil’s digital payments landscape.
For merchants, Pix isn’t just another payment method—it’s a financial advantage. Transactions settle up to 5x faster than credit cards, cost significantly less (0.22% vs 2.2%), and improve cash flow with next-day fund availability. In a market where margins matter, these differences make a real impact.
The biggest winners so far? Online retail and digital services, where Pix is already dominant. Travel, ride-hailing, and food delivery have also embraced it. Recurring payments, however, remain a challenge—until now. Pix Automático is expected to unlock new possibilities for subscriptions and other ongoing transactions.
“Pix Automático will definitely shake things up and revolutionize the landscape, unlocking new use cases we may not even imagine yet,” says Leandro Carmo, Brazil Regional Director at Ebanx. The study projects it could drive over $30 billion in e-commerce transactions within two years.
Yet, credit cards aren’t going anywhere. Digital banks and fintechs now handle 41% of online card payments, with platforms like Nubank, Mercado Pago, and C6 Bank leading the way. As digital banking adoption skyrockets, Brazil’s financial ecosystem is evolving—and Pix is set to play a key role in what comes next.
If you’re interested in reading a bit about what’s been happening in Payments, keep scrolling!
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13 小时前surprised Pix hadn't already passed credit cards in Brazil. But I guess you're talking about just e-commerce here. Still.
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2 天前I suppose that it was just a matter of time for PIX to get the 'lion share' ! Considering that PIX offers instant payment, 24/7, unlike transactions by credit and debit cards. It is also more cost effective, as individuals typically pay no fees and businesses face lower transaction costs compared to card processing fees. PIX does not require a physical card or POS terminal, reducing costs for merchants. It is also more inclusive, as anyone with a bank account or digital wallet can use it, making it accessible even to those without credit. Additionally, PIX eliminates chargebacks, ensuring that transactions are final and irreversible, benefiting merchants. Security is another key advantage, with strong authentication reducing fraud risks. PIX is widely accepted for retail payments, bills, taxes, and even payroll, making it a highly versatile system.