This pivotal moment in Aretha Franklin’s career applies to all women consultants

Welcome to today's edition of the Seven Figure Consultant LinkedIn Newsletter for Women in Consulting.?Don't forget that you can get daily updates from Jessica in your LinkedIn news feed?by accessing her LinkedIn profile and hitting Follow .?She will be sharing insights and discussions through the week that she would love to hear your views on.

Have you ever watched something and thought, ‘I just never want this to end. It's amazing’? I watched a docudrama about Aretha Franklin with my husband recently and that’s exactly how I felt.?

Some of the advice she was given when she was a child was, go and find a singer who you really respect and like, do whatever they do, copy everything they do, how they stand, how they sing. And a really pivotal moment during the story was when she decided: it’s time to stop pretending to be other people. It’s time to work out, who are you as a singer?

And that is so applicable to business. We go through stages where we have a role model and we say whatever they do, I'll do it too. But then you go through a process of thinking, who actually am I? Who sits behind the brand? How are we going to define this??

Those really are key moments, because when you have worked it out, it feels very clear. Up until then it can feel like a big tangle of thoughts and ideas and concepts.?

The show was call Genius: Aretha and it’s on the Disney Channel by the way, if you want to see it too.

I’m talking all about branding in this week’s episode of the Seven Figure Consultant Podcast. My guest is Stephanie Gunther and she is sharing how to use brand archetypes to amplify your business, brand, and bottom line.

Stephanie is on a mission to educate her clients on the sheer power of implementing and strengthening the many facets of branding: from the visual look to the brand messaging to the personality of the company and the people in it. She is President and CEO at Wax Creek Inc and takes already successful individuals and companies to a totally new level by developing a unique, memorable and shareable brand.?

We talk about:

• How comparing yourself to others leads you to move away from yourself
• Whether it’s better to market based on your uniqueness or go with a formula
• Using archetypes to create a story your clients will love
• How to start creating a brand
• Having the confidence to niche and the difference it makes to your brand

?? Head here to listen to this week's episode in full 085: How to use Brand Archetypes to Amplify your Business, Brand, and Bottom Line.

Let me know in the comments, is this a journey you are on and how are you going about creating your brand?

Free Report - The Six Elements of a Seven Figure Consulting Business

I've created a free PDF report called The Six Elements of a Seven Figure Business.?It’s my most popular free resource and in it I outline the 6 areas of unscaled businesses that need to change in order to move past being ‘booked up and burned out’ and shifting into that higher gear that gets you cruising again.

It’s the framework that helps consultant women like you find their feet and get back to leading the business, rather than being buried in client work and back-end business operations.

Sign up here for your PDF report, and I'll show you the six elements your consultancy needs to make the shift from a nice little 6-figure lifestyle business to a serious 7-figure enterprise.

===========================================================

Thanks for reading and subscribing! I'd love to hear your feedback and future topics you'd like me to feature.

To find out more about the work I do, visit?jessicafearnley.com ?or message me here on LinkedIn if you'd like to hear more about private coaching and how I can help you transition from booked up and burned out to THRIVING as the CEO of your 7 figure consulting business.