To Pivot or Not to Pivot: Navigating Career Decisions as a Sales Professional
Rachel Kurian
Senior Director, Customer Success & Business Initiatives | Business Growth
Over the course of my 16-year career, I’ve had the privilege of working across multiple industries, from BFSI and Travel to Technology and Loyalty. Each industry brought unique challenges and opportunities, but one constant has remained: The art of selling. As someone who has specialized in B2B sales, I firmly believe that selling is a skill that transcends specific products or sectors. It’s a craft that can be learned, mastered, and applied universally, regardless of the industry.
The Skill of Selling: A Universal Language
Selling, at its core, is about understanding people—their needs, motivations, and pain points—and connecting those insights with solutions that add value. This principle holds true whether you’re selling a financial product, a loyalty consulting service, or a travel solution. The industries may differ, but the fundamental sales process remains the same: customer research, prospecting, qualification and discovery, presentation, proposal, negotiation, and closing the deal.
This realization has shaped my career trajectory. I’ve moved between industries not because I wanted to escape one for another, but because I recognized that the core skills I honed in one area could be leveraged and expanded upon in another. This adaptability has been crucial to my success, allowing me to thrive in diverse environments and bring fresh perspectives to each new role.
Career Pivots: A Strategic Choice
When it comes to career pivots, the decision is often a reflection of both personal growth and market dynamics. For me, pivoting from one industry to another was less about abandoning a path and more about evolving as a sales professional. Each pivot was a calculated move, driven by a desire to challenge myself, learn new things, and apply my skills in different contexts.
However, not every pivot is necessary or advisable. As a sales leader, I’ve learned that staying the course can be just as powerful as making a change. There have been times when I’ve chosen to deepen my expertise in a particular domain rather than jump to the next opportunity. This focus has allowed me to build a strong foundation of knowledge and credibility, essential in establishing trust with clients and driving long-term success.
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When to Pivot and When to Stay the Course
The decision to pivot or not is a deeply personal one, and there’s no one-size-fits-all answer. It’s about understanding your own goals, the market you’re in, and the potential for growth in your current role or industry. Sometimes, a pivot can open up new opportunities and pathways that you never considered. Other times, doubling down on your current trajectory can lead to greater rewards.
In my experience, the key to making this decision lies in self-awareness and market awareness. You need to be in tune with your strengths and passions, while also keeping a close eye on industry trends and customer needs. If you find that your current role or industry is no longer aligning with your long-term goals, a pivot might be the right move. On the other hand, if you see untapped potential in your current path, it might be worth staying the course and deepening your expertise.
A Final Thought: Is It Time for Your Next Career Move?
As a sales professional, the decision to pivot or stay the course is one you will face multiple times throughout your career. It’s a decision that can define your trajectory and open up new possibilities. So, I leave you with this question: where do you see the greatest potential for your growth and success? Is it time to explore a new industry, or are you ready to double down on the path you’re already on? The choice is yours, but remember, whichever path you choose, the skills you’ve honed as a sales professional will always be your greatest asset.