Pitching Holiday Gift and Product Guides with Reporter Victoria Giardina
Gloria Chou
?? Award-winning Small Business PR Expert | "Pitch writer" of the year ? Helping 10,000 small businesses featured in TOP TIER media without ads or agencies
Is there room for small and bootstrapping businesses to get featured on the gift guides and product lists?
What odds publishers will include your products in those highly coveted lists, especially if you compete against the big players??
At the onset, it seems discouraging to think that you have little to no chance of reaching your customers on a broader scale with the help of trusted publishers. But, truth be told—it's even more challenging now because there are so many aspiring founders like you.
Unfortunately, pitching the same script all over again to different publishers may not be the only answer.?
You may need to seek insider information on how publishers select the best products for their holiday gift guides. That's one way to get you ahead of the game of PR.
But the question is, where do you learn the right information on how journalists and publishers identify the gifts that suit their best product lists??
The most straightforward answer is to hear these insights straight from the journalist.
Yes, they may not always respond to your pitches and emails. It's rare to hear from them because they're all busy with their work. That's why you may feel lost on exactly what to do to optimize your chances of having your products featured.
Worry no more, for I've always got you covered in your PR journey!
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In this episode, it's your turn to discover the pitching and publication process for gift guides straight from the words of Victoria Giardina. She is a seasoned commerce reporter and knows what small business founders like you should do to succeed in pitching holiday products and gift guides.?
"My biggest advice is not to lose hope because in some way, if it appeals to that audience, then it's a good chance that it will work out in the end. If it's not a fit for one publication, it may be a fit for another. So that's also something to keep in mind."
-Victoria Giardina
Victoria Giardina is a commerce reporter at New York Post Shopping with a strong background in the commerce editorial space. Previously, she reported for Business Insider and CNN. She is also the author of two books, Work of Art and Sailing Home, both contemporary fiction. She works closely with brands on content strategy, communicate with PR, and has an eye on trends at all times.
There are several unconventional but proven ways to get you featured on these holiday product and gift guides! Discover these methods and nuggets of PR wisdom from the experts, so you can successfully pitch these journalists and land that feature you truly deserve.
Topics We Cover in This Episode:?
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.