Pitch121: February News has arrived!

Wow... it's already March!?! And guess what...

You’re in luck! Pitch121 has compiled some amazing LinkedIn insights just for you.???

Not getting engagement on your LinkedIn business page? You’re not alone - company page posts make up only 3% of a user’s feed. Luckily, we have some research to help you boost those numbers and raise brand awareness.

LinkedIn is finally catching up with the Employee Advocacy trend and has added it to its analytics metrics. Don’t know what Employee Advocacy is? We’ll bring you up to speed…

February flew by… but the beginning of March means we have a new Pitch121 Superstar of the Month! Congratulations to Tea Duza, our Head of Operations & Country Manager in Skopje!

Interested in working with us? Take our free pricing questionnaire to get a bespoke quote that fits your LinkedIn marketing needs!

You don’t need luck with Pitch121 handling your LinkedIn marketing.????Read on to see what we’re sharing this month!

Want Better Engagement? Try This…

As we mentioned, company page posts for small to medium enterprises tend to fall a little flat. This can be a little disheartening, especially considering how crucial engagement is to the LinkedIn algorithm.

But wait - how do you even measure engagement?

LinkedIn already does it for you.

The admin view of a company’s business page on LinkedIn calculates the Engagement rate for all the content you post.?The?engagement?rate is calculated as (Clicks + Likes + Comments + Reposts + Follows) / Impressions.

All that really means is that LinkedIn displays how many users interacted with your posts as a percentage.

Typically company page posts get single-digit engagement numbers. So, we tried something different - a new format that’s quickly becoming more and more popular on LinkedIn, particularly on individual profiles.

??Document posts!??

It’s simple. Create a multi-page PDF with an eye-catching image on the front page that invites your followers to click through.

Engagement for our posts jumped from around 3-9% to 28-30%.

That’s nearly 10X more engagement, just by changing the format.

Try it for yourself and see if it boosts your engagement numbers!

And if you’d like to see some examples of document posts, click the links below to see what we posted last month:

Employee Advocacy on LinkedIn

We’ve been talking about Employee Advocacy for a while now, and it’s great to see that LinkedIn is also recognising the importance of creating content that employees are excited to share.

One of the best ways to spread company-driven content on a social media channel is to encourage staff to engage and share the content the business is producing.

When content is shared on a personal social media page - like someone’s LinkedIn profile - the content is perceived as more credible and reliable because it’s coming from a person vs. a business page.

That’s one of our key insights at Pitch121 - people buy from people they like, know, and trust.

As it stands, LinkedIn has a feature that suggests content to employees and tracks the performance of the post with the recommended content.

Pitch121 takes employee advocacy to the next level.

Instead of just recommending content, we:

?? Completely manage a personal social media profile

?? Create bespoke content for posts and curate templated messages for target outreach

?? Use conversations that convert to put prospects into the sales funnel

Do you have an employee advocacy plan, or know how to leverage LinkedIn for commercial success?

If not, no worries! Just reach out and we can talk about different EA strategies that could fit your business.

Pitch121 Insider News:

Congratulations to Tea Duza for winning Pitch121's Superstar of the month!

This award is a long time coming and incredibly well-deserved! ??

Tea helped get January (and the rest of 2023) off to a great start.

Whether it be helping our team leads to drive the company goals forward, supporting tech in their efforts to level up our service, or consistently delivering on her own success metrics, she’s achieved it all... and then some!

More importantly, she’s done all of this with her whole heart dedicated to our company values and vision.

Well done, Tea!

Interested in a Bespoke Quote?

Has anything you’ve read so far piqued your interest?

If so, then we encourage you to take our free price questionnaire to see what working with us could look like.

After submitting, a member of our team will be in touch within 24 hours to chat over a tailored LinkedIn marketing strategy for your business.

Seven questions, five minutes, one result. Aren’t you curious to see how Pitch121 can transform your LinkedIn marketing strategy?

A Word from our CEO

Wow, February flew by quickly!

As we wrap up the month, I'm grateful for the chance to connect with you. Our team has shown incredible resilience and innovation, and I'm proud of the progress we've made. We remain committed to delivering exceptional service and value to our customers, and I'm confident we'll emerge from these challenges stronger than ever.

Thank you for your continued support. Stay tuned for more updates next month.

Best regards,

Fergus