Pitch Your Message With Courage
Martin Stark
Order My Book - Courage: The Right Hook ??The Courage Champion?? Author ?? Keynote Speaker ???????
In today's dynamic world of business delivering a compelling message is fundamental for professional advancement and brand success. With vastly more competition for attention, adding courage to your message sets you apart in a crowded market!
What can we learn from sport?
Sports stars and teams use bravery in their messaging to showcase resilience and determination. This cultivates strong, emotional relationships with fans inspired by their tenacity and unwavering spirit.
Muhammad Ali wisely said, "It is not the mountains ahead to climb that wear you out, it is the pebble in your shoe." Removing the pesky pebbles impeding progress replaces fear with trust inspiring individual and team success.
The Message of Courage Enhances Sales Success
According to LeadSquared over 50% of sales people struggle with the prospecting process. Furthermore, 95% of customers complete a purchase with businesses providing the relevant resources to help them at each stage of the buying process. Courage is the differentiator!
Courage instils confidence taking the customer relationship relationship to the next level. A confident salesperson inspires confidence in the customer.
Businesses can equip their sales team to achieve through:
??Empowering to make decisions and take considered risks.
??Encouraging them to communicate in plain language and listen to understand.
??Investing in their product knowledge and education.
Add Courage to Storytelling
We buy and hire through storytelling. It is the most important and impactful form of human and business communication.
Candidates tell their stories in job interviews and companies share their business story to attract customers and employees.
Tips for Businesses
??Model courageous behaviour making it a habit and a recurring positive anecdote.
??Be transparent with your thoughts and ideas, vulnerability is a sign of strength!
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Tips for Employees
??Take the first step and share your story!
??Inspire bravery in the company culture through your actions.
Pitching Your Message on Podcasts
Being a guest on a popular podcast is an excellent way of your professional or business message to a wide audience. My business partner Jan Santos hosts The Creative Talk podcast.
Jan advises identifying podcasts that resonate with your expertise and target market . He recommends listening to a few episodes to make sure you are a good fit!
Competition to be a guest is fierce! Jan's top tips are:
??Start with a specific reference to a recent episode or the host's work
??Aim for a concise pitch highlighting your value and resonance to the audience.
Final Thought
Pitching a message of courage can lead to an opportunity of a lifetime!
The first time I went to a baseball stadium I threw the ceremonial opening pitch for the Chicago Cubs at the prestigious Wrigley Field.
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Great Insight Martin Stark
I'll make your brand unforgettable | Strategic Content and engagement system for building authority | Social Media Marketing and Management | LinkedIn Growth Strategist.
4 个月Loved the latest Courage Bytes, Martin Stark! Your take on things is always spot on. Can't wait for the next one!
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Keep being amazing my friend ! Martin Stark