Pitch 121 June Newsletter

Welcome to Pitch121's June newsletter!

Get ready to maximise LinkedIn engagement and brand awareness with our latest insights and tips.? Our dig into our data will help you discover;

1. Latest LinkedIn Algorithm updates
2. Getting your personal posts in front of your target audience
3. How your colleagues can help your LinkedIn engagement

LinkedIn Algorithm Insights:

Our comprehensive analysis in partnership with BLF has given us a rich understanding of LinkedIn's ever-changing algorithm trends.

• 40+ Likes Sweet Spot = optimal visibility.
• Likes vs. Comments vs. Reposts: Comments now hold similar value to likes, but reposts are performing exceptionally well.
• #Hashtags don't necessarily boost post reach.?
• External Links: Place links in the main post rather than comments for better reach.? Use good sources as LinkedIn favours those like Forbes and BBC.

So, ask for likes, make your content visually attractive and useful, and don’t stress about the hashtags and the links, just make your sources credible.

Pitch121 Focus Project:

As the analytics of LinkedIn personal posts improved, it became our mission at Pitch121 to learn how to get your organic LinkedIn personal posts viewed by your target audience.

Here is our 5-step strategy.?

1. Create a shared account list across your team

This brings the power of your team pointing in the same direction

2. Connect with Active Stakeholders

Nurture relationships with the most active and engaged stakeholders in your target companies.

3. Engage, Engage, Engage: Like, comment on, and share their content.

LinkedIn is reciprocal.

4. Personalised Follow-Ups: Start conversations with new connections.

Friendly interactions, not selling!

5. See the Magic Unfold: Your posts start popping up in their feeds.??

Let us explain… in our comprehensive article here.?

It’s packed with more detail, illustrating how a targeted LinkedIn strategy can elevate your brand awareness.

Unleashing Employee Engagement:

Tap into higher LinkedIn engagement with your colleagues.?

Try these approaches:

• Company Page Posts: Encourage colleagues to share these to boost impressions.?

Our company page posts with at least one reshare had 208% more impressions.

• Post original posts with insights: Employees can highlight individual involvement and behind-the-scenes stories.?

Gamechanger!! LinkedIn now allows you to create and recommend an almost finished post for your team members to publish as their own - all for free on your company page.

This means you can provide pre-made assets and suggested text, which colleagues can quickly personalise and share. Gone are the days of needing an expensive employee advocacy platform to make this happen.

The result? High-quality, personalised posts in just a few clicks.?

To get started, watch our step-by-step video tutorial here.

Stay updated with more LinkedIn tips by following the hashtag #LinkedInWithLaura.

We appreciate your ongoing support, and we're committed to your LinkedIn success. Stay tuned for more insights, data, and tips in our next edition.

To higher engagement and brand awareness,

Pitch121 Team